tag:blogger.com,1999:blog-6091384594284460722024-02-06T19:13:19.075-08:00Overnight Displays BlogBlog designed to help consumers stay on the cutting edge of Trade show and banner marketing and display concept and execution!adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.comBlogger52125tag:blogger.com,1999:blog-609138459428446072.post-69998404714836469272016-02-22T10:53:00.000-08:002016-02-22T10:53:00.164-08:00Pump up your businessCreating buzz for a business or an event means that a solid plan to get customers to take notice. What can be done to make the event or business stand out takes more than just one part of a marketing plan. It takes a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?<br />
<ul>
<li>Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. </li>
<li>Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.</li>
<li>Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. </li>
<li>Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.</li>
</ul>
Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.<br />
<br />
~OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com2tag:blogger.com,1999:blog-609138459428446072.post-8223223596790825282016-01-19T08:24:00.001-08:002016-01-19T08:24:27.878-08:00Display Spending<div class="MsoNormal">
What events are you spending your time at? What currently works the best for your business?<br />
<br />
For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.<br />
<br /></div>
<div class="MsoNormal">
<b>What works best?</b></div>
<div class="MsoNormal">
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Banner stand designs<o:p></o:p></b></div>
<div class="MsoNormal">
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Sticking to your budget<o:p></o:p></b></div>
<div class="MsoNormal">
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Buying banner stands<o:p></o:p></b></div>
<div class="MsoNormal">
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.<o:p></o:p></div>
<br />
<div class="MsoNormal">
Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like <span lang="EN-GB"><a href="http://www.overnightdisplays.com/"><span lang="EN-US">OverNightDisplays.com</span></a></span>. Online sellers can offer you some very good deals and good discounts for good quality products!</div>
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com3tag:blogger.com,1999:blog-609138459428446072.post-39002240767149687762016-01-11T09:00:00.000-08:002016-01-11T09:00:06.318-08:00Snap FramesDon't miss one of our featured products EZ Wave Snap Tube Displays in stock! These are stretch fabric displays that have a great look and are EZ to use!<br />
<br />
Come check them out. They are a great way to display your brand or products.<br />
<br />
Snap Tube displays are easy to assemble as they do not require the use of tools and they do not require that you be a body builder to lug them around!<br />
<br />
There are a few layouts that will make your event a smashing success they come in single sided printing or double sided. We carry a few different arrangements, straight, arched, S-shaped and curved.<br />
<br />
In most cases we can have these displays printed and delivered to you in a few days after the artwork has been approved.<br />
<br />
Stop by and check them out before they are sold out!<br />
<br />
~Overnight Displays<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-53081761193599965062015-12-28T12:00:00.000-08:002015-12-28T12:00:23.995-08:00Show yourself<div class="MsoNormal">
What events are you spending your time at? What currently works the best for your business?<br />
<br />
For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.<br />
<br /></div>
<div class="MsoNormal">
<b>What works best?</b></div>
<div class="MsoNormal">
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Banner stand designs<o:p></o:p></b></div>
<div class="MsoNormal">
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Sticking to your budget<o:p></o:p></b></div>
<div class="MsoNormal">
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Buying banner stands<o:p></o:p></b></div>
<div class="MsoNormal">
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.<o:p></o:p></div>
<br />
<div class="MsoNormal">
Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like <span lang="EN-GB"><a href="http://www.overnightdisplays.com/"><span lang="EN-US">OverNightDisplays.com</span></a></span>. Online sellers can offer you some very good deals and good discounts for good quality products!</div>
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com2tag:blogger.com,1999:blog-609138459428446072.post-77418718892174684342015-12-14T10:30:00.000-08:002015-12-14T10:30:01.643-08:00Check your list and check it twiceYou maybe getting ready for your next trade show or expo ... and the holidays.<br />
<br />
Before it gets too close, start plotting your presentation? Have you run through what you are going to have to support your next presentation to your prospects?<br />
<br />
It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.<br />
<br />
Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.<br />
<br />
Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.<br />
<br />
Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.<br />
<br />
Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.<br />
<br />
Give us a call or email us so we can set you up with the correct set up for a successful show.<br />
<br />
OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com1tag:blogger.com,1999:blog-609138459428446072.post-76574883672535824752015-12-07T07:30:00.000-08:002015-12-07T07:30:01.926-08:00A working strategy<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget.</span><br />
<br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><strong style="background-color: white; border: none; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px; margin: 0px; padding: 0px; vertical-align: baseline;">What Can I Do?</strong><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Clean out your storage room. If you have used product find out if deductions are available, or if the remaining inventory can be sold at a discount at future shows or events to help reduce your inventory tax.</span><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Going with a trade show booth rental will not only save you money now, it will give you more time to solidify the image your company wants to project to the public in the future. See for yourself what type of display works best for your marketing message before you purchase a brand new booth.</span><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Think about what kind of marketing materials like brochures and tri-folds you’ll need. Don’t go overboard, remember to leave some of the budget open for upcoming promotions or new products to be introduced or featured. Select appropriate promotional giveaway items to boost your marketing message or product exposure.</span><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Be open to different travel options like car or van rentals, or taking the train. You can usually find cheaper deals and travel packages if you start planning your trade show schedule at least six months in advance, and make your reservations several weeks prior to the event.</span><br />
<br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><strong style="background-color: white; border: none; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px; margin: 0px; padding: 0px; vertical-align: baseline;">Stay On Track for Success!</strong><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Your strategy for applying these suggestions will depend on your individual business circumstances and accounting methods. Get creative, and you can plan your event on a manageable budget without missing out on attending and benefiting from the right trade show for you. Make the most of the tools available to keep costs down, stand out from the crowd and get the most from your trade show experience.</span><br />
<strong style="background-color: white; border: none; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></strong>
<strong style="background-color: white; border: none; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px; margin: 0px; padding: 0px; vertical-align: baseline;">Where Do I Look First?</strong><span id="more-75" style="background-color: white; border: none; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px; margin: 0px; padding: 0px; vertical-align: baseline;"></span><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 24px;">Focus on targeting any remaining monies allocated for marketing activities that will expire at the end of the year. Make sure to take advantage of the deals available, as many vendors will offer sales and promotions on trade show displays and accessories to clear up their inventories.</span>adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com3tag:blogger.com,1999:blog-609138459428446072.post-62570391043120788722015-11-30T13:16:00.000-08:002015-11-30T13:16:00.304-08:00Holiday MagicThe holidays are rapidly approaching, have you started planning your holiday promotions yet?<br />
<br />
Go through your checklist, of everything you need when getting the promotion ready:<br />
<br />
<br />
<ul>
<li>Item</li>
<li>Branding</li>
<li>Deal</li>
<li>Flyers</li>
<li>Ads</li>
<li>Signage</li>
</ul>
<div>
These all seem simple but make sure that you check all the boxes and you have everything ready ... for a successful promotion. </div>
<div>
<br /></div>
<div>
~OvernightDisplays.com</div>
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-46100236969673668282015-11-09T13:30:00.000-08:002015-11-09T13:30:00.939-08:00Business ... business ... business <div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Any business venture is scary, but it can also be exciting. There are so many ways that you can make your storefront or business successful. Make sure you are ready for this journey as it will seem daunting at first. </span><span style="font-size: 13.5pt;"> </span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><span style="font-size: 13.5pt;">Options</span><u1:p></u1:p></b><span style="font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><span style="font-size: 13.5pt;">Getting results</span><u1:p></u1:p></b><span style="font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails. <o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<b><span style="font-size: 13.5pt;">The banner stands in particular</span><u1:p></u1:p></b><span style="font-size: 13.5pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.<u1:p></u1:p><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">Check out our weekly specials to see what is available or give us a call!<o:p></o:p></span></div>
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-size: 13.5pt;">~Overnight Displays</span></div>
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com3tag:blogger.com,1999:blog-609138459428446072.post-47074350531018199712015-11-02T10:30:00.000-08:002015-11-02T10:30:00.074-08:00It's November!! Two months left of the year ... January 1st will be here before we know it!<br />
<br />
How prepared are you for the new year? With the new year coming we have a lot to get in order to make sure that 2016 starts off with a bang!<br />
<br />
Start looking at your inventory ... what needs to be updated?<br />
<br />
Look at your budget ... what needs to be purchased now versus later?<br />
<br />
Look at your 2016 calendar ... where do you need to be prepared for your promotions and events?<br />
<br />
Don't let 2016 hit you without warning, make sure you are prepared for January.<br />
<br />
OvernightDisplays.com<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-60742535007134336752015-10-26T11:30:00.000-07:002015-10-26T11:30:00.540-07:00Planning an effective eventWhen planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.<br />
<br />
Have you thoroughly put the word out on your event?<br />
What is it meant to do?<br />
What is it benefiting?<br />
<br />
When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.<br />
<br />
When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.<br />
<br />
Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.<br />
<br />
Having the proper branding is important to showcase who you are and what you want to do.<br />
<br />
Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.<br />
<br />
If you need help with getting the right displays for your next event give us a call!<br />
<br />
~OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-59661288223425537862015-10-13T08:00:00.000-07:002015-10-25T22:45:21.934-07:005 Ways to show off a littleDisplaying yourself with an awesome arsenal of displays.<br />
<br />
When is the last time you spruced up your sign or display inventory?<br />
<br />
1. Make sure that your branding matches your current theme or messaging.<br />
<br />
2. Do you have enough room or enough signs for the space that you need?<br />
<br />
3. Check for wear and rips on your signs.<br />
<br />
4. Look for older or mis-matched signs and start weeding those out.<br />
<br />
5. Update your look!<br />
<br />
Upgrade your look and feel a simple sprucing up can make people excited to see what you are offering and what you have been up to.<br />
<br />
Give us a call so we can help you with all of your trade show or expo needs.<br />
<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-19173439330369824342015-10-05T08:30:00.000-07:002015-10-05T08:30:02.210-07:00Banners, Displays and FlagsAre you stocked up for the last quarter of the year?<br />
<br />
Making sure that you have enough signage and displays for the last quarter is important.<br />
<br />
Pop-up banners make for affordable and a quick solution for any display need, if you need something a little bigger and a little bit more in charge looking at our EZ Tube displays.<br />
<br />
The Ex Tube Display can be used for so many events. They can be used as a step and repeat, a way to display your company information at an expo or trade show, use it to display your company moto and FAQs at a job fair.<br />
<br />
Hanging Banners are another option to decorate a space and really make a space yours with your branded information. Or pull your company message throughout a whole building.<br />
<br />
Whatever the occasion or need, we here at Overnight Displays are equipped to make your event successful, give us a call.<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com1tag:blogger.com,1999:blog-609138459428446072.post-42801868698797679912015-09-28T09:30:00.000-07:002015-09-28T09:30:01.578-07:00Retail DisplaysCheck out our new retail displays!<br />
<br />
This displays offer a full 360 degree viewing area to display your brand or product.<br />
<br />
You can also connect and use the document holders to give more information on what you need to advertise.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzo3lZJ1ga5y9iW8SGWhQOfYZW1PtIg18UsH9mISOT92iePgBEOpuHB4D0uteFswymxkSlTig1wY2m3_LmqSRJ4NobWv_1EKFXbFDxvbxFv_XmWtC9jCFn_GC_PsUs1OWLbx1aqv7UkhBX/s1600/OD-FLOOR-2T.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzo3lZJ1ga5y9iW8SGWhQOfYZW1PtIg18UsH9mISOT92iePgBEOpuHB4D0uteFswymxkSlTig1wY2m3_LmqSRJ4NobWv_1EKFXbFDxvbxFv_XmWtC9jCFn_GC_PsUs1OWLbx1aqv7UkhBX/s1600/OD-FLOOR-2T.jpg" /></a></div>
<br />
We offer a quick turn around on this product to help you get your next event, updated and looking great. Use this to advertise your services at your next trade show or on your retail floor.<br />
<br />
Call us to help you get this order set up and get this great looking display in your hands!<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-12019727725431143782015-09-21T11:00:00.000-07:002015-09-21T11:00:05.402-07:00Promotions with stylePlanning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:<br />
<br />
Who do you need to reach ...<br />
How are you going to reach them ...<br />
What is your budget to reach them ...<br />
How many methods will you use to reach them ...<br />
What is your goal?<br />
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Once you get the who's and what's figured out, it is time to figure out a full campaign.<br />
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Plan out your emails, mailers, flyer's and signs to get your promotion started right.<br />
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Make sure you proof, check for correct website, address and phone numbers.<br />
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And good luck on your next promotion!<br />
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OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-84952426535190535462015-09-14T10:00:00.000-07:002015-09-14T10:00:02.041-07:00Supporting your teamNow that football is back, many people are wanting to support their team and their colors. Weather you are looking to support a local team or a major team you can get signage, flags or banner printed for your home or your business.<br />
<br />
Show your team some Love with a custom printed:<br />
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Canopy - Set this up for your next party or tailgating experience<br />
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Flags - wave your teams colors in front of your house or business<br />
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Banner - brand your building or your interior of your building<br />
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Arch - do your next event in style, brand your arch with sayings, or colors supporting your company and or your team colors.<br />
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Custom table runners or cloths - use these in the house or at your next event!<br />
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OvernightDisplays wants to support you supporting your team. Give us a call to see how we can help you with the items you need.<br />
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<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-26511615256307649402015-09-07T14:33:00.001-07:002015-09-07T14:33:36.202-07:00Buy a stand and get the graphic free?! Don't miss the chance to save with this awesome deal!<br />
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Right now if you choose one of the selected banner stands you will recieve the graphic print for free!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGffsYgX4R4J-25rKIJxJC__f8eq4LjgmZhuIaNC1_rc_ssRNRKWobmcqfYp8cKtw_pIcWaIUBN4KhOgGclefuagPVzqXwDsKKaHiVuksNayoWcmCO_P3btqc9nEj-ndlf3_TREDeY3F16/s1600/Banners.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGffsYgX4R4J-25rKIJxJC__f8eq4LjgmZhuIaNC1_rc_ssRNRKWobmcqfYp8cKtw_pIcWaIUBN4KhOgGclefuagPVzqXwDsKKaHiVuksNayoWcmCO_P3btqc9nEj-ndlf3_TREDeY3F16/s320/Banners.jpg" width="320" /></a></div>
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Find out which banner will work best for your needs, we have many options to choose from to get your event branded and you promoting yourself in no time! </div>
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-32095607939544251772015-08-24T08:00:00.000-07:002015-08-24T08:00:01.323-07:00Retail ... all about itWe have been adding a ton of new items to the site. Our newest are our Retail displays, they are customizable and affordable.<br />
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With these displays you are able to add acrylic holders to the sides to hold your supportive marketing materials. By ordering these you are able to give a seamless unit that is a dedicated marketing piece to make your product shine.<br />
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Decorate your sales floor with information that you need in your clients hands ... give us a call to get these ordered and in your hands to advertise your products and services.<br />
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OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-32642552081961282452015-08-17T09:30:00.000-07:002015-08-17T09:30:01.270-07:00# ... hashtag what?When prepping for your next event, you want to make sure that you utilize all of the resources that you have to promote the event.<br />
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Come up with a plan on how to be seen before, during and after. One of the easiest and best ways is to utilize a hashtag that supports your event and goes with your brand. Start with using something that comes back to you, your event and stick with it (especially if this is an event that you do often!)<br />
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Start using it when promoting your event, build interest.<br />
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Post it on social media, pair it with pictures and branded graphics.<br />
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During the event put it on hand outs.<br />
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Post photos and videos of the event with the hashtag ... multiple times during the event.<br />
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Have your clients share their photos with your hashtag and share their excitement.<br />
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Put it on your signage! There is no better way to help others share, than to tell them what to share and where.<br />
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After the event ... post pictures, testimonials and build up for your next event.<br />
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Remember brand it consistent and they will come!<br />
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~OvernightiDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com1tag:blogger.com,1999:blog-609138459428446072.post-81613492201102508852015-08-10T09:30:00.000-07:002015-08-10T09:30:02.266-07:00Inflate your businessCreating a solid plan to get customers to notice you takes more than just one part of a marketing plan. Create a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?<br />
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<ul>
<li>Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. </li>
<li>Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.</li>
<li>Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. </li>
<li>Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.</li>
</ul>
Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.<br />
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~OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-52825627031558277762015-08-03T08:00:00.000-07:002015-08-03T08:00:05.220-07:00Attention GetterDo you need some extra attention at your next event or something to drive a little more traffic?<br />
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What type of display are you currently using to advertise your business?<br />
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You know that you can get the inflatable tube guy ... but there are so many more things that you can add to your arsenal. Get a custom printed arch with your logo, graphic, slogan or add your sponsors or vendors to acknowledge them at your next event.<br />
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Beyond the arches and inflatable tube guys, you can also use product replicas to mark your outdoor food or beverage areas with a giant bag of chips or a giant inflatable beer to mark your bar. Also, look at custom canopies and table cloths to completely brand your business inside an out.<br />
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These outdoor displays are great for BBQ's, fundraisers, races or even fairs. Get your business noticed and drive foot traffic to where you need it ... to you! Getting you customers is what is important and we want to help.<br />
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~OvernightDisplays.com<br />
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-6139488039569998532015-07-20T08:30:00.000-07:002015-07-20T08:30:00.987-07:00EZ as 1 … 2 … 3<div class="MsoNormal">
Have you been looking for a way to add a little extra flair
to your next event? Using an EZ Tube display can be used for many situations:<o:p></o:p></div>
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<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Step and Repeat – Stretches taught giving you a
clean flat surface that is quick to stand up and easy to dress up. <o:p></o:p></div>
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<!--[if !supportLists]-->2.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Booth – Place 1, 2 or 3 of these displays to create
the booth that you need. Using three to box in for the most coverage and the
most privacy. Or simply use 1 with a skirted table to complete your branding
for the next event you attend or host. <o:p></o:p></div>
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<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Signage – By using the smaller ones you can create
brilliant looking signage to spruce up any event. By printing on the durable
cloth, you are able to print amazing looking colors, light to move and easy to
set up signage or displays. <o:p></o:p></div>
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<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Job Fairs – When advertising at a job fair you
want a display that will increase interaction with prospective employees. You
want the branding to stick out and to be vibrant while being able to display a
little about what your company stands for. Display your mission statement, pictures
of your business or the company benefits package. <o:p></o:p></div>
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With many ways to use the EZ Tube Displays your branding
options are limitless and are sure to set your event apart from anyone else.
Depending on the size of your event needs you can use one of these ideas or implement
them all. <o:p></o:p></div>
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Give us a call to get your next event planned. <o:p></o:p></div>
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OvernightDisplays<o:p></o:p></div>
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(855) 903-2500<o:p></o:p></div>
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adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-87725511990682324082015-06-28T16:57:00.000-07:002015-06-28T16:57:06.290-07:00What do you need ... we can help youIf you have not checked out what we have going on at OvernightDisplays.com, you should go check it out. We have expanded our inventory, including more pull-up retractable banners, snap-tube displays ... even including double-sided versions.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-7dVjP-M53YIfM77Jp1wiKAXD0ni1iRuWiOxkfRFaKJF1fS8qBu9A01DdqNCHVqRodEAhpYQq-r5NuMM_F-TI05_Ir-i3VP8JcEcaWA07aVUy0-JVzCzifUoM_XRmqGBwPwGE4oVayRPv/s1600/Banner.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-7dVjP-M53YIfM77Jp1wiKAXD0ni1iRuWiOxkfRFaKJF1fS8qBu9A01DdqNCHVqRodEAhpYQq-r5NuMM_F-TI05_Ir-i3VP8JcEcaWA07aVUy0-JVzCzifUoM_XRmqGBwPwGE4oVayRPv/s320/Banner.jpg" width="320" /></a></div>
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While you are planning for your next event, stop by and check out how we can help you!<br />
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Once we get your approval on the artwork we can typically turn your order in 2-3 days, we even offer express orders for those last minute needs.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgilCoLJuKgrKYksZo-SPMfcnvKzE1cEjunTIK_w9iePEVacMWow-GJZU2PiPhCO6n9xAQwnskZJFxi8Kx8ZvKFwwLrFYNlr0MJDw7DQSqJkCeD8I03uViUidEZ0jyFHbE4hO8ZeRxWTGij/s1600/DB-RB-ECNY+-+Econo+Roll+Banner+stand_WEB1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgilCoLJuKgrKYksZo-SPMfcnvKzE1cEjunTIK_w9iePEVacMWow-GJZU2PiPhCO6n9xAQwnskZJFxi8Kx8ZvKFwwLrFYNlr0MJDw7DQSqJkCeD8I03uViUidEZ0jyFHbE4hO8ZeRxWTGij/s320/DB-RB-ECNY+-+Econo+Roll+Banner+stand_WEB1.jpg" width="131" /></a></div>
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If you need help sourcing an item, give us a call we have in many cases been able to locate the item you need to round out your next event!<br />
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One of our experienced customer service representatives can help you with your needs, give us a call at (855) 903-2500 next time you need signage or displays for your next trade show, expo or event.<br />
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~OvernightDisplays.com<br />
<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-63382154221524980722015-06-22T21:23:00.001-07:002015-06-22T21:26:45.306-07:00Budgeting for your next projectBudgeting is stressful ... anywhere.<br />
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When planning an event making sure that all i's are dotted and all t's are crossed is easier said than done.<br />
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Start off with what is your event's goal?<br />
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<ul>
<li>Brand awareness</li>
<li>Product launch</li>
<li>Selling something</li>
</ul>
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Once you figure out why you are having your event, plan how the goals are going to get hit. </div>
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<li>How are you going to promote the brand?</li>
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<li>Supporting signage</li>
<li>Handing out flyers</li>
<li>Have brand ambassadors talking to prospects</li>
</ul>
<li>What are you going to launch?</li>
<ul>
<li>Do you have a product to show</li>
<li>Scheduling a demo of the product</li>
<li>Giving out samples?</li>
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<li>How much do the samples cost in comparison to the full product?</li>
</ul>
</ul>
<li>What is being sold?</li>
<ul>
<li>How are you going to sell it?</li>
<li>What is going to be giving in return?</li>
<li>Do you have contracts, receipts, or a way to follow up with leads?</li>
</ul>
</ul>
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By finding your goal, then how to hit it, sitting down and planning what you need to spend to make it profitable. Planning out how you are going to get people there, and how much you are going to invest to make these things help. </div>
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Create a Marketing Plan, include everything you are going to do. Don't overwhelm yourself by holding all for the tasks for you, delegate tasks out to your team. Once the Marketing Plan is complete, add up all of the costs to get people in the door, all off the costs to get your prospects enthralled with your event and brand. Make sure to calculate the costs of room rentals, printing materials (signage, banners, booths, step and repeats), social costs, staff hours and travel. </div>
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All of these small things add up to the cost of an event, being prepared will help your event run smoothly. </div>
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Good luck! </div>
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~OvernightDisplays.com</div>
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<br />adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-82130175013121178372015-06-14T09:00:00.000-07:002015-06-14T09:00:09.114-07:00Where should you be displaying<div class="MsoNormal">
What events are you spending your time at? What currently works the best for your business?<br />
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For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.<br />
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<b>What works best?</b></div>
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The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.<o:p></o:p><br />
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Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.<o:p></o:p></div>
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<b>Banner stand designs<o:p></o:p></b></div>
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To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.<o:p></o:p><br />
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Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.<o:p></o:p></div>
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<b>Sticking to your budget<o:p></o:p></b></div>
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Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.<o:p></o:p><br />
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In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.<o:p></o:p></div>
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<b>Buying banner stands<o:p></o:p></b></div>
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Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.<o:p></o:p></div>
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Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like <span lang="EN-GB"><a href="http://www.overnightdisplays.com/"><span lang="EN-US">OverNightDisplays.com</span></a></span>. Online sellers can offer you some very good deals and good discounts for good quality products!</div>
adminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0tag:blogger.com,1999:blog-609138459428446072.post-12885199653586351892015-06-07T15:41:00.001-07:002015-06-07T15:41:47.995-07:00Expo PrepYou maybe getting ready for your next trade show or expo ... but are you really ready?<br />
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Have you thought about your presentation? Have you run through what you are going to have to support your next presentation to your prospects?<br />
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It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.<br />
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Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.<br />
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Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.<br />
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Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.<br />
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Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.<br />
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Give us a call or email us so we can set you up with the correct set up for a successful show.<br />
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OvernightDisplays.comadminhttp://www.blogger.com/profile/09313232242520611164noreply@blogger.com0