Overnight Displays Blog: Banner Stands and Why You Need to Use for Your Business

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Monday, March 10, 2014

Banner Stands and Why You Need to Use for Your Business

As far as I remember, I have never used any form of advertisement for my cake shop until recently. In our small town, almost everyone knew me and my shop selling cakes, cookies and pastries. With time, I saw more and more shops opening up in the town, with more people coming to live here.
Slowly I realized that I should use some sort of an advertisement to let everyone know about my business.

My options
I run a small home based business, and my shop is just a part of my home. It is very close to the main market, where I could find a lot of customers every day. So I checked my options. While my son pointed out on promoting online, I thought it may not be the best option for my shop at the moment.
I was looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. So I decided to give each option a fair try.

The results
I would not say that I saw results overnight, but soon I noticed the difference. I started with distributing leaflets which me and my son both designed and got printed. There were no offers mentioned on the leaflet, just a bit about my shop and the special products on offer.
A few people came to my shop mentioning about the leaflet very soon. Customers even pointed out at some of the featured cookies and cakes in the leaflet and bought those goodies. This was a good response, but I felt it could have been better.

The banner stands in particular
The best results were noticed when I bought a couple of banner stands to advertisement my business. I bought each of these stands from OverightDisplays.com, at quite a competitive price. I used two different banners on these stands.
On both the banner stands, I featured my business, its products and the location of my shop. I also added some deals and packages, and even the option to buy in bulk and get higher discounts.
I must say, the response was awesome. I printed an advertisement on the local newsletter as well later on. The advertisement did work, but nothing worked like the banner stands, especially when I put them on display in the market over the weekend.

I think, for a business like mine, a small cake shop in a little town catering to only local customers, banner stands can be extremely helpful for advertisements and will improve your sales if you put the right content on them!


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