Overnight Displays Blog: January 2015

Display Your Sign Of Success !!!!

Saturday, January 31, 2015

Be prepared! Trade show season is coming

2015 is a big year for change, as you may have noticed we are blogging again!

We want to keep you updated as to what is going on with us and in the industry, we would love to hear from you and what you think or would like to see!

Trending so far this year, we have been noticing people are including multiple pieces and matching their collateral to multiple platforms.

Going with the complete look is important, from branded flyers, podium, chairs, and pens while incorporating digital items to the arsenal of making you look top notch. The use of display stands with use of a monitor or computer. The incorporation of electronics to your printing needs is a great choice.

Things to consider when planning your booth at an event:

  • ·         Make sure you have capabilities to support the display stands that you are purchasing.
  • ·         When bringing an electronic device, make sure you have sufficient enough electricity for your lights and your computer.

  • ·         Make sure that your electronics are the proper size for your banner stands.

o   Because there are so many different sizes of tablets and monitors, it would be a shame to arrive on site and discover you have the wrong connections or the wrong equipment to hold your electronics.

·         Know your audience do you know how many you need your booth or your signage to reach.
Once you get people to notice you, make sure you have enough handouts or items to give out … think outside the box! Give them something that they can keep on their desk as a reminder, “Hey … maybe I should call ______.”

Plan on signage that you can tote around, pack away relatively quickly and something that is easy to manage.

Take the time, figure out if you want a fitted look, or if you want to go with more sleek in your trade show or conference. See what is available, visit OvernightDisplays.com and see our available signs, and displays that we can get to your next event!

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Saturday, January 24, 2015

It’s a Branding Thing

Brand consistency is something that every company encounters problems with. From making sure that the Marketing, Sales, Website and employees are all putting out the same information and working together to build the brand. Holding events or going to events is a place that you want to make sure that you have matching and constancy.

When planning the event, meet with your team for a general theme and look. Make sure that it will be memorable and inviting. Think of your audience, will they understand and feel excited to be at your event? What will it look like on printed materials?

Make the space stunning. Plan to take the appropriate signage for the space. There is fine line between cluttered and overwhelming signage and branding to … “Is this where the event is?” Make sure you hover in the middle. When planning direction signs, walk your space, if you think there is an option for your group to head the wrong direction or have a nice space for a sign, then you might want to plan on putting a sign there. (Make sure your most important is at the top! Eye level and above) There will be a crowd and having your important information easy to see is best, so your group is  not put off or annoyed because they missed a break out session or meeting because they did not see the sign.

Matching your marketing to all aspects that your group or clients see is something obvious but not everyone has mastered. Match your emails, banners, signs, videos, flyers, workbooks to your theme. If this is a special event or product launch make sure to include it in the marketing. Nothing worse than having a sign or printed item that does not make sense as to why it is there.

PROOF!! Proof all material before sending it off to print, multiple times. Put your best foot forward at you event, having a sign that is misspelled or has the wrong phone number or website is a ding against your event and company. It is best to just take that extra time and proof and proof again to be sure, dial all phone numbers, double check websites.

When following these quick steps your event is sure to have a great look and feel. If you are not sure what pieces to get or which signage to use or items that you can re-use at multiple events, click through the catalog, email or call us. (855) 903-2500 or od@overnightdisplays.com.

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Sunday, January 18, 2015

A, B, C’s of Tradeshows and Conference Signage

Gearing up for your next trade show or conference is a stressful time. You need to figure out who is speaking, who will represent your brand the best, what you will say or that your speaker to say. One area that tends to be forgotten about or overlooked is the event signage. Know your space, you want your clients to know that this is your company and your event. There is signage for almost every area you need.

a. Hanging banners – for tall rooms or long hallways, you want to give the right impression. Using a hanging display or banner you can advertise you company, or use multiple banners to deliver a message to your audience.

b. Pop-up Displays – will help distinguish your brand and get your brands message out there. In a trade show setting these can double as a booth or a room divider. Having the proper wording and look it can make the difference.

c. Pull-up Retractable banner stands – are very useful, they can be used for advertising your company or product, or can be used as directional signage or simply to bran your event. Use pull-up retractable signage as a menu of your services, or as an acknowledgement or for a testimonial for your brand.

Whatever your need is for signage there is solution for any occasion. Pull out the floor plan or walk the space and figure out what signs will fit and where they should be placed for best usage. Make sure if you need lighting for your Pop-up Displays or cases that you have the proper outlets available within reach. Give yourself some time to get the signage designed, and submitted with time to get it to your venue.

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