Overnight Displays Blog: December 2015

Display Your Sign Of Success !!!!

Monday, December 28, 2015

Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

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Monday, December 14, 2015

Check your list and check it twice

You maybe getting ready for your next trade show or expo ... and the holidays.

Before it gets too close, start plotting your presentation? Have you run through what you are going to have to support your next presentation to your prospects?

It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.

Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.

Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.

Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.

Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.

Give us a call or email us so we can set you up with the correct set up for a successful show.


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Monday, December 7, 2015

A working strategy

Attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget.

What Can I Do?
Clean out your storage room.  If you have used product find out if deductions are available, or if the remaining inventory can be sold at a discount at future shows or events to help reduce your inventory tax.
Going with a trade show booth rental will not only save you money now, it will give you more time to solidify the image your company wants to project to the public in the future.  See for yourself what type of display works best for your marketing message before you purchase a brand new booth.
Think about what kind of marketing materials like brochures and tri-folds you’ll need.  Don’t go overboard, remember to leave some of the budget open for upcoming promotions or new products to be introduced or featured.  Select appropriate promotional giveaway items to boost your marketing message or product exposure.
Be open to different travel options like car or van rentals, or taking the train.  You can usually find cheaper deals and travel packages if you start planning your trade show schedule at least six months in advance, and make your reservations several weeks prior to the event.

Stay On Track for Success!
Your strategy for applying these suggestions will depend on your individual business circumstances and accounting methods.  Get creative, and you can plan your event on a manageable budget without missing out on attending and benefiting from the right trade show for you.  Make the most of the tools available to keep costs down, stand out from the crowd and get the most from your trade show experience.

Where Do I Look First?
Focus on targeting any remaining monies allocated for marketing activities that will expire at the end of the year.  Make sure to take advantage of the deals available, as many vendors will offer sales and promotions on trade show displays and accessories to clear up their inventories.

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