Display Spending

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Check your list and check it twice

You maybe getting ready for your next trade show or expo ... and the holidays.

Before it gets too close, start plotting your presentation? Have you run through what you are going to have to support your next presentation to your prospects?

It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.

Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.

Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.

Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.

Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.

Give us a call or email us so we can set you up with the correct set up for a successful show.

OvernightDisplays.com

A working strategy

Attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget.

What Can I Do?
Clean out your storage room.  If you have used product find out if deductions are available, or if the remaining inventory can be sold at a discount at future shows or events to help reduce your inventory tax.
Going with a trade show booth rental will not only save you money now, it will give you more time to solidify the image your company wants to project to the public in the future.  See for yourself what type of display works best for your marketing message before you purchase a brand new booth.
Think about what kind of marketing materials like brochures and tri-folds you’ll need.  Don’t go overboard, remember to leave some of the budget open for upcoming promotions or new products to be introduced or featured.  Select appropriate promotional giveaway items to boost your marketing message or product exposure.
Be open to different travel options like car or van rentals, or taking the train.  You can usually find cheaper deals and travel packages if you start planning your trade show schedule at least six months in advance, and make your reservations several weeks prior to the event.

Stay On Track for Success!
Your strategy for applying these suggestions will depend on your individual business circumstances and accounting methods.  Get creative, and you can plan your event on a manageable budget without missing out on attending and benefiting from the right trade show for you.  Make the most of the tools available to keep costs down, stand out from the crowd and get the most from your trade show experience.

Where Do I Look First?
Focus on targeting any remaining monies allocated for marketing activities that will expire at the end of the year.  Make sure to take advantage of the deals available, as many vendors will offer sales and promotions on trade show displays and accessories to clear up their inventories.

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

5 Ways to show off a little

Displaying yourself with an awesome arsenal of displays.

When is the last time you spruced up your sign or display inventory?

1. Make sure that your branding matches your current theme or messaging.

2. Do you have enough room or enough signs for the space that you need?

3. Check for wear and rips on your signs.

4. Look for older or mis-matched signs and start weeding those out.

5. Update your look!

Upgrade your look and feel a simple sprucing up can make people excited to see what you are offering and what you have been up to.

Give us a call so we can help you with all of your trade show or expo needs.

Supporting your team

Now that football is back, many people are wanting to support their team and their colors. Weather you are looking to support a local team or a major team you can get signage, flags or banner printed for your home or your business.

Show your team some Love with a custom printed:

Canopy - Set this up for your next party or tailgating experience

Flags - wave your teams colors in front of your house or business

Banner - brand your building or your interior of your building

Arch - do your next event in style, brand your arch with sayings, or colors supporting your company and or your team colors.

Custom table runners or cloths - use these in the house or at your next event!


OvernightDisplays wants to support you supporting your team. Give us a call to see how we can help you with the items you need.

# ... hashtag what?

When prepping for your next event, you want to make sure that you utilize all of the resources that you have to promote the event.

Come up with a plan on how to be seen before, during and after. One of the easiest and best ways is to utilize a hashtag that supports your event and goes with your brand. Start with using something that comes back to you, your event and stick with it (especially if this is an event that you do often!)

Start using it when promoting your event, build interest.

Post it on social media, pair it with pictures and branded graphics.

During the event put it on hand outs.

Post photos and videos of the event with the hashtag ... multiple times during the event.

Have your clients share their photos with your hashtag and share their excitement.

Put it on your signage! There is no better way to help others share, than to tell them what to share and where.

After the event ... post pictures, testimonials and build up for your next event.

Remember brand it consistent and they will come!

~OvernightiDisplays.com

EZ as 1 … 2 … 3

Have you been looking for a way to add a little extra flair to your next event? Using an EZ Tube display can be used for many situations:

1.       Step and Repeat – Stretches taught giving you a clean flat surface that is quick to stand up and easy to dress up.

2.       Booth – Place 1, 2 or 3 of these displays to create the booth that you need. Using three to box in for the most coverage and the most privacy. Or simply use 1 with a skirted table to complete your branding for the next event you attend or host.

3.       Signage – By using the smaller ones you can create brilliant looking signage to spruce up any event. By printing on the durable cloth, you are able to print amazing looking colors, light to move and easy to set up signage or displays.

4.       Job Fairs – When advertising at a job fair you want a display that will increase interaction with prospective employees. You want the branding to stick out and to be vibrant while being able to display a little about what your company stands for. Display your mission statement, pictures of your business or the company benefits package.

With many ways to use the EZ Tube Displays your branding options are limitless and are sure to set your event apart from anyone else. Depending on the size of your event needs you can use one of these ideas or implement them all.

Give us a call to get your next event planned.

OvernightDisplays

(855) 903-2500

Budgeting for your next project

Budgeting is stressful ... anywhere.

When planning an event making sure that all i's are dotted and all t's are crossed is easier said than done.

Start off with what is your event's goal?

• Brand awareness
• Product launch
• Selling something

Once you figure out why you are having your event, plan how the goals are going to get hit. 

• How are you going to promote the brand?
• Supporting signage
• Handing out flyers
• Have brand ambassadors talking to prospects
• What are you going to launch?
• Do you have a product to show
• Scheduling a demo of the product
• Giving out samples?
• How much do the samples cost in comparison to the full product?
• What is being sold?
• How are you going to sell it?
• What is going to be giving in return?
• Do you have contracts, receipts, or a way to follow up with leads?

By finding your goal, then how to hit it, sitting down and planning what you need to spend to make it profitable. Planning out how you are going to get people there, and how much you are going to invest to make these things help. 

Create a Marketing Plan, include everything you are going to do. Don't overwhelm yourself by holding all for the tasks for you, delegate tasks out to your team. Once the Marketing Plan is complete, add up all of the costs to get people in the door, all off the costs to get your prospects enthralled with your event and brand. Make sure to calculate the costs of room rentals, printing materials (signage, banners, booths, step and repeats), social costs, staff hours and travel. 

All of these small things add up to the cost of an event, being prepared will help your event run smoothly. 

Good luck! 

~OvernightDisplays.com

Where should you be displaying

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

We can hardly believe it … May is here already

This week we wanted to give you an update on what we been up to. As you have noticed we have added a few items and we have also been putting others on sale for you.

For the month of May we are going to have table throws on sale … check them out! We have various sizes and able to print whatever you need on them. They are a great way to gain exposure or adding a special something to your next event.

As for new items, we have our GoldPad retractable pull-ups. They are a great way to direct people where you need them to be or a way to brand your business and display your product. These are already been in high demand. We can get these out to you as soon as the next business day as needed. Go check them out!

Lastly, we have increased our inventory of outdoor flags and banner stands. These are a great way to increase exposure outside and a way fully brand a venue or event.

Don’t hesitate to give us a call to check availability and lead times on the items that you need.

~Overnight Displays.com

Thank you ... another successful event

Recently I had to throw together an event with a few weeks notice.

I say throw together, because the person that was working on the event was not able to finish the job. So I stepped in and started planning the space. The space that we were using was a huge venue with multiple rooms and various points of entry. It was my job to figure out how to get all of the attendees to and from the spots that they needed to be in a way that was organized and not confusing.

Opting for various directional signs, utilizing x-back pop-ups, retractable banners and a few curved booths, I was able to organize a successful event and several mini event during the week!

Thank You! Overnight Displays, you quality and professional team helped make our event shine!

Tonia M. - Las Vegas

Trade show ... Conference ... Job Fair ... Oh my!

Trade shows and conferences are great place to display your product or company to your key audience. Some people find it hard or challenging to stand in the same venue or event as their competitors. Using creative ideas to draw prospects to the booth or area at your tradeshow. Your ideas are should be very catchy to attract many individuals to your booth. The banner stands or display should also be eye-catching. This way you will be able to stand out from your competition and promote your products highly in the trade show, conference or job fair (if you are a recruiter). Here are creative ways you can make your booth stand out.

Offer snacks and branded giveaways bring people to your booth …

Getting people to approach your booth is not an easy task, if you have a sales team they can bring people to your booth but if you are small team you should bring other methods of getting people to come see you. Candy is a good way to get people to come to you, it gives you a chance to talk to them while they are reaching in for a quick bite. Snacks and food attract numerous participants and allow you to introduce your products to them. Consider offering branded packaging that has your logo and information, this can be done with peanuts, pretzels and water. By investing in branded items, you are creating a walking display advertisement for your company while they are walking the rest of the event.

Stand out by wearing your company’s branded uniform …

Increase the visibility of your booth by providing your team with coordinating clothing options (uniform). The helps create an image of a cohesive team. On dress shirts or collared polo shirts, you can highlight your company slogan or logo. Such customized attires will help the clients remember your company even after the show. In additional make sure that your uniform coordinates with the products that you are offering.

Banded display banner or sign …

Another highly creative way is displaying the products you offer clearly with banner stands. You can hang them on your booth, put them above it, or place them strategically around it. Placing them above the booth will make your business highly visible. Most of the companies concentrate too much on their booth and around it, but they forget the space above it. You can also consider hanging moving objects, lights, flashing signs among others to improve on your visibility.

Make your booth interactive …

Lastly, make your booth interactive. This will help the participants break the monotony of viewing numerous booths. Stand out, this is your chance to shine amongst your competitors. Use a tablet, TV or video or even a spin wheel for giveaways this will attract many of the participants. Getting interactive will make potential clients feel more connected to your business. In addition, they will be able to absorb in your product information displayed on your banners around the booth. The goal here is to make your products know even long after the show.

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Signage in small spaces

Looking at a shop space that isn’t large is not a bad thing or hard to decorate. There are plenty of ways to get branding across without going crazy. This is a problem many retailers and shop owners face when trying to display their products or services. Trying to maximize space is not an easy task especially trying to get the most out of the area that you have available.

When you are looking at what to paint the inner walls to stick with neutral colors and use your signage and displays as your pops of color. Painting one wall with a right color makes for a bright positive space. This will give the appearance of a larger space. The use of mirrors gives the space a bigger feel, don’t forget when using mirrors you still have an opportunity to brand it to your products and services by using vinyl stickers.

When looking for signage for the rest of your retail shop, we recommend signage that can easily be placed near a wall that won’t stop foot traffic or injure anyone one by being in the way. There are plenty of compact pieces that you can choose that you can use for pops of color and help with your branding.

Placing retractable pull-ups are another great options to direct people where they should be going. You can use them for schedules, announcements or as a decorative branding item.

Utilizing high ceiling by choosing to use hanging banners or hanging displays. There are a ton of options, hanging stretch fabric versions or vinyl and fabric banners.

Give us a call we can create a custom quote for your retail, restaurant or event.

~Overnight Displays

Static Cling

Clings and vinyl graphics are not just used in store fronts they are used all over the place. They are a nice addition to your display arsenal. Clings are a quick hanging display or advertisement to for your brand and event. They are a low maintenance display, and the best part of it they are disposable … store them in a dry place with paper in between each of the clings. When you need to use them again pull them out and affix them where you need to set up for your next function.

Below is a short list of ways to use the clings:

• ·         Use clings to put your logos on carpet or concrete. Use this option as an added advertisement to your event. Do you have a long entrance to your event? Use them as a directional to get people to the areas that you need. This way is also a nice way to keep your brand in front of them … literally.
• 
  
• ·         While on the topic of a directional, affix it to the front of your already printed signs if you have to use your signs in multiple venues use the clings as your directional. Make a series of arrows or room changes with the cling and the static will keep it on your printed display.
• 
  
• ·         Clings can create some privacy and help you advertise your store front. Use a perforated window cling that serves as a one way directional look out. It will create a little bit of shade and in your windows.

·         Clings can be used in your home as well. Create a cling for a birthday party, baby shower or as a decoration.

·         Need to get your vendors recognized, print a cling.

Window or display clings can help your image at an event. Call us for a quote (855) 903-2500.

~OvernightDisplays.com

Which one is better … vinyl or fabric?

A question that we often get is which one is better or which one should I pick for this job or for that for this project.

The two most popular types of materials for printing and displays is vinyl and fabric. There are variations that separate the two. When it comes to vinyl it comes in weights from 9 ounces to 22 ounces for printing and signage. Fabric banners however are made in mostly a synthetic cloth, polyester or nylon.

I would suggest using vinyl for outside use, it is durable and easy to install or hang up. Fabric on the other hand is better for inside. There are, this is not only where these two materials cannot cross over into other uses, like for the use of feathers for outside or canopies, they would be made out of a nylon.

Pros and cons of each of vinyl and fabric … when not stored correctly … vinyl wrinkles and bends and folds. Fabric and cloth also wrinkles but it is much easier to steam out with a portable steamer or by gravity if it is on a tension display. Fabric if not printed on the right format or weight will be transparent when displayed in front of a window or with too much lighting … make sure you know where you are display your stands. Vinyl banners can have dirt and smudges wiped off to where, you cannot really do that for cloth unless you dry clean it.

When considering a job for vinyl and for fabric or cloth displays or banners, ask yourself … where are you going to be displaying this and how you are going to be storing it. Both hold endless possibilities for use and for great looks for your business, trade show or conference. Put your best look forward and display yourself professionally with a great display or sign!

~Overnight Displays

Upgrades Coming

I once heard a very wise public speaker say to “Upgrade, Upgrade, Upgrade” well, we have been doing just that. We have gotten new toys, new products and a new Facebook Page (check it out!).

We have been trying to put our best foot forward and make 2015 the best year yet! One of the new toys that we recently have gotten a chance to play with and finally get it delivered is the VuTek Hybrid printer. We are ecstatic of its possibilities and the way that we are going to be able to upgrade the jobs that we do for you.

We cannot wait for you to check out our new machine, we will be posting updates on it and hopefully be adding a video of it in action!

And in case you missed it this week, check this out! VIDEO.

Tell a story with your branding

Telling a story is important to any company. There are so many ways that can be used to tell this story, display stands, banners, printed handouts, invitations and products. But when choosing the way to tell your story, thinking of the ways to display the brand and making it go from “cool” to “wow” is the factor many of us are looking for.

When setting up for a trade show or conference you want to have your brand is being shown properly so your prospects and clients know that you are there.

1.       Match … matching your materials is one of the most important steps to having brand recognition.

a.       Logos

b.      Colors

c.       Themes

d.      Wording

e.      Information

2.       Readability … make your collateral readable on every platform that you choose to display it on. If it is a direction banner, you want to make sure that it stands out in a crowd so your clients know where you want them to be. While placement of the display stands is important functionality of your logo and text. If they are too low or not big enough your message and branding can be lost.

3.       Stand out … stand out in the crowd, with your design. Make your event collateral dynamic, and this goes for all aspects of your trade show, conference or private event. Think about how you would like your event to look and the feeling you want your clients or customers to feel when coming up to your booth or event.

4.       Printer … talk to us about your event expectations and what you are visually trying to do. From display stands to pop up displays or even outside signage we a can help you make your event a success.

Having a great event or great display of your brand is important. Leaving a great impression with your clients and potential clients is also important to the success of your event. Remember all of the places that you can display your brand and where you ca use your display stands and signage.

Here is to a successful 2015 and a great trade show, convention, event and fair!

~Overnight Displays