Expo Prep

You maybe getting ready for your next trade show or expo ... but are you really ready?

Have you thought about your presentation? Have you run through what you are going to have to support your next presentation to your prospects?

It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.

Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.

Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.

Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.

Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.

Give us a call or email us so we can set you up with the correct set up for a successful show.

OvernightDisplays.com

Make it Snappy

In case you have missed it we have EZ Wave Snap Tube Displays in stock! These are stretch fabric displays that have a great look and are EZ to use!

Come check them out. They are a great way to display your brand or products.

Snap Tube displays are easy to assemble as they do not require the use of tools and they do not require that you be a body builder to lug them around!

There are a few layouts that will make your event a smashing success they come in single sided printing or double sided. We carry a few different arrangements, straight, arched, S-shaped and curved.

In most cases we can have these displays printed and delivered to you in a few days after the artwork has been approved.

Stop by and check them out before they are sold out!

~Overnight Displays

Are you going to a tradeshow or expo?

There are just somethings that we need to avoid to make a great impression for our company

Trade shows often prove to be very powerfulsuccessful events for businesses to display your product or brand. However, trade shows can be pretty expensive and require very careful planning. If you fail to plan your promotional campaigns correctly, a trade show can be a complete loss for your business.

There are several ways to make sure that your investments in a trade show go well. Let us look at a few factors that you must avoid at a trade show so that you get to enjoy the best results out of it.

Don’t miss out on creating a buzz

When you are planning on being a part of a trade show, you do not do it suddenly. You should plan on this for a considerable time before the trade show is scheduled to start.

You need to let your targeted consumers know that you will be setting up a stall and presenting trade show exhibits especially for them. For this, you need to create a buzz well in advance so that your targeted customers know where and when to find you.

Don’t target consumers who may not be interested in your business

Do not choose a trade show or plan your promotional campaigns in such a way that you target the wrong audience. Targeting the wrong people will not show you the interest or success that you may expect from the trade show.

Don’t overspend

Always have a logical budget planned for the trade show. Do enough analysis to understand what sales you expect from the trade show and how many customers you are likely to acquire. Plan your spend accordingly so that do not end up overspending on the trade show.

Don’t overlook quality

Whatever you plan for the trade show, never compromise on the quality in order to fit everything within the budget you have come up with. Be it the banners, the brochures, flyers, the stall or the trade show exhibits, always maintain the right quality. This builds a strong brand identity for your business.

Don’t deal with the wrong business

Finally, if you are planning to work with a business that will help you manage everything at the trade show, make sure you deal with an authentic business. Businesses like OvernightDisplays.com and a number of others are easily reachable on the internet. Deal with such an authentic service provider for the best results at the most reasonable service charges.

There’s no business like tradeshow business … proven tips to make you succeed!

Tradeshows are often one of the best places to promote your business and products, provided it deals with industries and products that match with your particular line of business. To make the most of a tradeshow, you must plan your promotional requirements well ahead and have everything ready before time.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show, current trends, availability and how long it will take to get your supplies. Look at various options, banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. Do not forget to think about what your booth area will be at and look like. Do you need a booth, table and table skirt … adding and thinking about these things ahead of time to give a great first impression.

Banner stand designs

To make the most of banner stands in a tradeshow, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out. If you do not have a graphic designer you can always higher one pretty affordably from sites like, odesk.com.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the tradeshow, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Look for reliable and quality banner stand sellers, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Thinking outside …

Spring is now in full effect in most of the country. Many people are trying to figure out how to capitalize on being outside, enjoying the great weather and how to draw customers with events outside. Hosting a company BBQ, a toy drive or a food drive ... or huge parking lot sale, take planning, consideration and follow-through.

Planning a successful outside event revolves around a few things …

A good weather forecast … prepare for hot, cold, windy … or rainy.

The hot and the cold can be remedied, however super windy and rainy makes it hard to bounce back from.

Besides the shining sun, a few things that should be taken into consideration are …

How accessible is the event? 

Is it in a parking lot, a park or even a store front?

Somethings to consider is how publicized is the event. When doing a big reveal or planning a big sale, getting exposure to what the event is essential. Have a local TV crew or radio station come down and broadcast from the location. Raffle off a prize that is worthy to come and check it out. Or if the purpose of the event is to collect or do some sort of a drive, the news crews would be great to have there for the great things that you are doing.

While people are showing up give them something to remember you by or show them how they can remember you, such as branded signs, branded flyers, canopies … something that shouts your company name … besides you.

After the event, follow up on social media, give results or what was accomplished. If there is a "next time" for the event, let people know, they now know what they missed, now they will want to be there in person experiencing it!

Exposure is important.

~Overnight Displays

Ask us how we can cover you.

Trade show ... Conference ... Job Fair ... Oh my!

Trade shows and conferences are great place to display your product or company to your key audience. Some people find it hard or challenging to stand in the same venue or event as their competitors. Using creative ideas to draw prospects to the booth or area at your tradeshow. Your ideas are should be very catchy to attract many individuals to your booth. The banner stands or display should also be eye-catching. This way you will be able to stand out from your competition and promote your products highly in the trade show, conference or job fair (if you are a recruiter). Here are creative ways you can make your booth stand out.

Offer snacks and branded giveaways bring people to your booth …

Getting people to approach your booth is not an easy task, if you have a sales team they can bring people to your booth but if you are small team you should bring other methods of getting people to come see you. Candy is a good way to get people to come to you, it gives you a chance to talk to them while they are reaching in for a quick bite. Snacks and food attract numerous participants and allow you to introduce your products to them. Consider offering branded packaging that has your logo and information, this can be done with peanuts, pretzels and water. By investing in branded items, you are creating a walking display advertisement for your company while they are walking the rest of the event.

Stand out by wearing your company’s branded uniform …

Increase the visibility of your booth by providing your team with coordinating clothing options (uniform). The helps create an image of a cohesive team. On dress shirts or collared polo shirts, you can highlight your company slogan or logo. Such customized attires will help the clients remember your company even after the show. In additional make sure that your uniform coordinates with the products that you are offering.

Banded display banner or sign …

Another highly creative way is displaying the products you offer clearly with banner stands. You can hang them on your booth, put them above it, or place them strategically around it. Placing them above the booth will make your business highly visible. Most of the companies concentrate too much on their booth and around it, but they forget the space above it. You can also consider hanging moving objects, lights, flashing signs among others to improve on your visibility.

Make your booth interactive …

Lastly, make your booth interactive. This will help the participants break the monotony of viewing numerous booths. Stand out, this is your chance to shine amongst your competitors. Use a tablet, TV or video or even a spin wheel for giveaways this will attract many of the participants. Getting interactive will make potential clients feel more connected to your business. In addition, they will be able to absorb in your product information displayed on your banners around the booth. The goal here is to make your products know even long after the show.

~Overnight Displays

Advertise this …

Planning an advertising plan is not a day of fun. Write an effective plan that figures costs, tracking, placement and follow-up.

Creating the plan is easy, just sitting down brainstorm what you want your outcome to be, more sales, product announcement, event announcement or brand awareness.

Personally when planning my plan, I make a whole system to support it from budgeting to location to support materials. For most audiences the highest visibility will be on the mobile and social formats, supported by print game plan.

1.       Social – where is your audience most active … advertise here!

2.       Print – where will you have the most visibility

a.       Are you needing displays to put in front of your store front

b.      Large format vinyl banners for the outside of your building?

c.       Foam hanging signs to hang in your business?

d.      New handouts?

e.      Postcards

f.        Posters

3.       Track – how are you going to track where your business is coming from?

a.       QR Codes?

b.      Check Out or Discount codes?

4.       How is this offer going to benefit both you and your customer?

5.       Following up with your leads … collect their data so you can contact them and turn the leads into clients!

This is just the start of what you can do to get business and a marketing plan together.

What are you currently doing that is getting you business right now?

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Static Cling

Clings and vinyl graphics are not just used in store fronts they are used all over the place. They are a nice addition to your display arsenal. Clings are a quick hanging display or advertisement to for your brand and event. They are a low maintenance display, and the best part of it they are disposable … store them in a dry place with paper in between each of the clings. When you need to use them again pull them out and affix them where you need to set up for your next function.

Below is a short list of ways to use the clings:

• ·         Use clings to put your logos on carpet or concrete. Use this option as an added advertisement to your event. Do you have a long entrance to your event? Use them as a directional to get people to the areas that you need. This way is also a nice way to keep your brand in front of them … literally.
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• ·         While on the topic of a directional, affix it to the front of your already printed signs if you have to use your signs in multiple venues use the clings as your directional. Make a series of arrows or room changes with the cling and the static will keep it on your printed display.
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• ·         Clings can create some privacy and help you advertise your store front. Use a perforated window cling that serves as a one way directional look out. It will create a little bit of shade and in your windows.

·         Clings can be used in your home as well. Create a cling for a birthday party, baby shower or as a decoration.

·         Need to get your vendors recognized, print a cling.

Window or display clings can help your image at an event. Call us for a quote (855) 903-2500.

~OvernightDisplays.com

Which one is better … vinyl or fabric?

A question that we often get is which one is better or which one should I pick for this job or for that for this project.

The two most popular types of materials for printing and displays is vinyl and fabric. There are variations that separate the two. When it comes to vinyl it comes in weights from 9 ounces to 22 ounces for printing and signage. Fabric banners however are made in mostly a synthetic cloth, polyester or nylon.

I would suggest using vinyl for outside use, it is durable and easy to install or hang up. Fabric on the other hand is better for inside. There are, this is not only where these two materials cannot cross over into other uses, like for the use of feathers for outside or canopies, they would be made out of a nylon.

Pros and cons of each of vinyl and fabric … when not stored correctly … vinyl wrinkles and bends and folds. Fabric and cloth also wrinkles but it is much easier to steam out with a portable steamer or by gravity if it is on a tension display. Fabric if not printed on the right format or weight will be transparent when displayed in front of a window or with too much lighting … make sure you know where you are display your stands. Vinyl banners can have dirt and smudges wiped off to where, you cannot really do that for cloth unless you dry clean it.

When considering a job for vinyl and for fabric or cloth displays or banners, ask yourself … where are you going to be displaying this and how you are going to be storing it. Both hold endless possibilities for use and for great looks for your business, trade show or conference. Put your best look forward and display yourself professionally with a great display or sign!

~Overnight Displays

Tell a story with your branding

Telling a story is important to any company. There are so many ways that can be used to tell this story, display stands, banners, printed handouts, invitations and products. But when choosing the way to tell your story, thinking of the ways to display the brand and making it go from “cool” to “wow” is the factor many of us are looking for.

When setting up for a trade show or conference you want to have your brand is being shown properly so your prospects and clients know that you are there.

1.       Match … matching your materials is one of the most important steps to having brand recognition.

a.       Logos

b.      Colors

c.       Themes

d.      Wording

e.      Information

2.       Readability … make your collateral readable on every platform that you choose to display it on. If it is a direction banner, you want to make sure that it stands out in a crowd so your clients know where you want them to be. While placement of the display stands is important functionality of your logo and text. If they are too low or not big enough your message and branding can be lost.

3.       Stand out … stand out in the crowd, with your design. Make your event collateral dynamic, and this goes for all aspects of your trade show, conference or private event. Think about how you would like your event to look and the feeling you want your clients or customers to feel when coming up to your booth or event.

4.       Printer … talk to us about your event expectations and what you are visually trying to do. From display stands to pop up displays or even outside signage we a can help you make your event a success.

Having a great event or great display of your brand is important. Leaving a great impression with your clients and potential clients is also important to the success of your event. Remember all of the places that you can display your brand and where you ca use your display stands and signage.

Here is to a successful 2015 and a great trade show, convention, event and fair!

~Overnight Displays

Be prepared! Trade show season is coming

2015 is a big year for change, as you may have noticed we are blogging again!

We want to keep you updated as to what is going on with us and in the industry, we would love to hear from you and what you think or would like to see!

Trending so far this year, we have been noticing people are including multiple pieces and matching their collateral to multiple platforms.

Going with the complete look is important, from branded flyers, podium, chairs, and pens while incorporating digital items to the arsenal of making you look top notch. The use of display stands with use of a monitor or computer. The incorporation of electronics to your printing needs is a great choice.

Things to consider when planning your booth at an event:

• ·         Make sure you have capabilities to support the display stands that you are purchasing.
• ·         When bringing an electronic device, make sure you have sufficient enough electricity for your lights and your computer.
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• ·         Make sure that your electronics are the proper size for your banner stands.

o   Because there are so many different sizes of tablets and monitors, it would be a shame to arrive on site and discover you have the wrong connections or the wrong equipment to hold your electronics.

·         Know your audience do you know how many you need your booth or your signage to reach.

Once you get people to notice you, make sure you have enough handouts or items to give out … think outside the box! Give them something that they can keep on their desk as a reminder, “Hey … maybe I should call ______.”

Plan on signage that you can tote around, pack away relatively quickly and something that is easy to manage.

Take the time, figure out if you want a fitted look, or if you want to go with more sleek in your trade show or conference. See what is available, visit OvernightDisplays.com and see our available signs, and displays that we can get to your next event!

It’s a Branding Thing

Brand consistency is something that every company encounters problems with. From making sure that the Marketing, Sales, Website and employees are all putting out the same information and working together to build the brand. Holding events or going to events is a place that you want to make sure that you have matching and constancy.

When planning the event, meet with your team for a general theme and look. Make sure that it will be memorable and inviting. Think of your audience, will they understand and feel excited to be at your event? What will it look like on printed materials?

Make the space stunning. Plan to take the appropriate signage for the space. There is fine line between cluttered and overwhelming signage and branding to … “Is this where the event is?” Make sure you hover in the middle. When planning direction signs, walk your space, if you think there is an option for your group to head the wrong direction or have a nice space for a sign, then you might want to plan on putting a sign there. (Make sure your most important is at the top! Eye level and above) There will be a crowd and having your important information easy to see is best, so your group is  not put off or annoyed because they missed a break out session or meeting because they did not see the sign.

Matching your marketing to all aspects that your group or clients see is something obvious but not everyone has mastered. Match your emails, banners, signs, videos, flyers, workbooks to your theme. If this is a special event or product launch make sure to include it in the marketing. Nothing worse than having a sign or printed item that does not make sense as to why it is there.

PROOF!! Proof all material before sending it off to print, multiple times. Put your best foot forward at you event, having a sign that is misspelled or has the wrong phone number or website is a ding against your event and company. It is best to just take that extra time and proof and proof again to be sure, dial all phone numbers, double check websites.

When following these quick steps your event is sure to have a great look and feel. If you are not sure what pieces to get or which signage to use or items that you can re-use at multiple events, click through the catalog, email or call us. (855) 903-2500 or od@overnightdisplays.com.

Making Your Retail Space Pop with Banner Stands

Sometimes it's the simplest things that are the most effective. In this day and age of technological wizardry and complicated marketing plans, sometimes all it takes is adding a little visual flare to your retail space in order to drive sales. This is where banner stands can help. Whether you're in charge of visual merchandising at your local supermarket or you're setting up your booth at a trade show, a strategically placed banner can go a long way in attracting people's attention.

For all of our sophistication, we're still attracted to big, colorful visuals. With a banner stand, you can display a large, eye catching poster or banner that practically draws the crowds to you. Not only is a banner a good way to initially catch people's attention, but it also lets you quickly and easily convey information.

If you're tied up talking to a potential customer, you don't want others who are hovering around to be discouraged by not knowing what it is you're selling. A banner allows them to read a few main points about your product while they wait to get personal attention. Banners, as you can see, can serve multiple purposes. They are an excellent way to draw crowds and then keep them there. If you're looking to add something extra to your retail space, banner stands are great investments.