Overnight Displays Blog: August 2015

Display Your Sign Of Success !!!!

Monday, August 24, 2015

Retail ... all about it

We have been adding a ton of new items to the site. Our newest are our Retail displays, they are customizable and affordable.

With these displays you are able to add acrylic holders to the sides to hold your supportive marketing materials. By ordering these you are able to give a seamless unit that is a dedicated marketing piece to make your product shine.

Decorate your sales floor with information that you need in your clients hands ... give us a call to get these ordered and in your hands to advertise your products and services.


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Monday, August 17, 2015

# ... hashtag what?

When prepping for your next event, you want to make sure that you utilize all of the resources that you have to promote the event.

Come up with a plan on how to be seen before, during and after. One of the easiest and best ways is to utilize a hashtag that supports your event and goes with your brand. Start with using something that comes back to you, your event and stick with it (especially if this is an event that you do often!)

Start using it when promoting your event, build interest.

Post it on social media, pair it with pictures and branded graphics.

During the event put it on hand outs.

Post photos and videos of the event with the hashtag ... multiple times during the event.

Have your clients share their photos with your hashtag and share their excitement.

Put it on your signage! There is no better way to help others share, than to tell them what to share and where.

After the event ... post pictures, testimonials and build up for your next event.

Remember brand it consistent and they will come!


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Monday, August 10, 2015

Inflate your business

Creating a solid plan to get customers to notice you takes more than just one part of a marketing plan. Create a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

  • Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
  • Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
  • Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
  • Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.
Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.


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Monday, August 3, 2015

Attention Getter

Do you need some extra attention at your next event or something to drive a little more traffic?

What type of display are you currently using to advertise your business?

You know that you can get the inflatable tube guy ... but there are so many more things that you can add to your arsenal. Get a custom printed arch with your logo, graphic, slogan or add your sponsors or vendors to acknowledge them at your next event.

Beyond the arches and inflatable tube guys, you can also use product replicas to mark your outdoor food or beverage areas with a giant bag of chips or a giant inflatable beer to mark your bar. Also, look at custom canopies and table cloths to completely brand your business inside an out.

These outdoor displays are great for BBQ's, fundraisers, races or even fairs. Get your business noticed and drive foot traffic to where you need it ... to you! Getting you customers is what is important and we want to help.


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