Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Check your list and check it twice

You maybe getting ready for your next trade show or expo ... and the holidays.

Before it gets too close, start plotting your presentation? Have you run through what you are going to have to support your next presentation to your prospects?

It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.

Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.

Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.

Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.

Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.

Give us a call or email us so we can set you up with the correct set up for a successful show.

OvernightDisplays.com

Business ... business ... business

Any business venture is scary, but it can also be exciting. There are so many ways that you can make your storefront or business successful. Make sure you are ready for this journey as it will seem daunting at first.          

If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …

Options

Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.

Getting results

Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails.    

Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!

The banner stands in particular

Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.

Check out our weekly specials to see what is available or give us a call!

~Overnight Displays

It's November!!

Two months left of the year ... January 1st will be here before we know it!

How prepared are you for the new year? With the new year coming we have a lot to get in order to make sure that 2016 starts off with a bang!

Start looking at your inventory ... what needs to be updated?

Look at your budget ... what needs to be purchased now versus later?

Look at your 2016 calendar ... where do you need to be prepared for your promotions and events?

Don't let 2016 hit you without warning, make sure you are prepared for January.

OvernightDisplays.com

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

Promotions with style

Planning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:

Who do you need to reach ...
How are you going to reach them ...
What is your budget to reach them ...
How many methods will you use to reach them ...
What is your goal?

Once you get the who's and what's figured out, it is time to figure out a full campaign.

Plan out your emails, mailers, flyer's and signs to get your promotion started right.

Make sure you proof, check for correct website, address and phone numbers.

And good luck on your next promotion!

OvernightDisplays.com

Supporting your team

Now that football is back, many people are wanting to support their team and their colors. Weather you are looking to support a local team or a major team you can get signage, flags or banner printed for your home or your business.

Show your team some Love with a custom printed:

Canopy - Set this up for your next party or tailgating experience

Flags - wave your teams colors in front of your house or business

Banner - brand your building or your interior of your building

Arch - do your next event in style, brand your arch with sayings, or colors supporting your company and or your team colors.

Custom table runners or cloths - use these in the house or at your next event!


OvernightDisplays wants to support you supporting your team. Give us a call to see how we can help you with the items you need.

Retail ... all about it

We have been adding a ton of new items to the site. Our newest are our Retail displays, they are customizable and affordable.

With these displays you are able to add acrylic holders to the sides to hold your supportive marketing materials. By ordering these you are able to give a seamless unit that is a dedicated marketing piece to make your product shine.

Decorate your sales floor with information that you need in your clients hands ... give us a call to get these ordered and in your hands to advertise your products and services.

OvernightDisplays.com

# ... hashtag what?

When prepping for your next event, you want to make sure that you utilize all of the resources that you have to promote the event.

Come up with a plan on how to be seen before, during and after. One of the easiest and best ways is to utilize a hashtag that supports your event and goes with your brand. Start with using something that comes back to you, your event and stick with it (especially if this is an event that you do often!)

Start using it when promoting your event, build interest.

Post it on social media, pair it with pictures and branded graphics.

During the event put it on hand outs.

Post photos and videos of the event with the hashtag ... multiple times during the event.

Have your clients share their photos with your hashtag and share their excitement.

Put it on your signage! There is no better way to help others share, than to tell them what to share and where.

After the event ... post pictures, testimonials and build up for your next event.

Remember brand it consistent and they will come!

~OvernightiDisplays.com

What do you need ... we can help you

If you have not checked out what we have going on at OvernightDisplays.com, you should go check it out. We have expanded our inventory, including more pull-up retractable banners, snap-tube displays ... even including double-sided versions.

While you are planning for your next event, stop by and check out how we can help you!

Once we get your approval on the artwork we can typically turn your order in 2-3 days, we even offer express orders for those last minute needs.

If you need help sourcing an item, give us a call we have in many cases been able to locate the item you need to round out your next event!

One of our experienced customer service representatives can help you with your needs, give us a call at (855) 903-2500 next time you need signage or displays for your next trade show, expo or event.

~OvernightDisplays.com

Are you going to a tradeshow or expo?

There are just somethings that we need to avoid to make a great impression for our company

Trade shows often prove to be very powerfulsuccessful events for businesses to display your product or brand. However, trade shows can be pretty expensive and require very careful planning. If you fail to plan your promotional campaigns correctly, a trade show can be a complete loss for your business.

There are several ways to make sure that your investments in a trade show go well. Let us look at a few factors that you must avoid at a trade show so that you get to enjoy the best results out of it.

Don’t miss out on creating a buzz

When you are planning on being a part of a trade show, you do not do it suddenly. You should plan on this for a considerable time before the trade show is scheduled to start.

You need to let your targeted consumers know that you will be setting up a stall and presenting trade show exhibits especially for them. For this, you need to create a buzz well in advance so that your targeted customers know where and when to find you.

Don’t target consumers who may not be interested in your business

Do not choose a trade show or plan your promotional campaigns in such a way that you target the wrong audience. Targeting the wrong people will not show you the interest or success that you may expect from the trade show.

Don’t overspend

Always have a logical budget planned for the trade show. Do enough analysis to understand what sales you expect from the trade show and how many customers you are likely to acquire. Plan your spend accordingly so that do not end up overspending on the trade show.

Don’t overlook quality

Whatever you plan for the trade show, never compromise on the quality in order to fit everything within the budget you have come up with. Be it the banners, the brochures, flyers, the stall or the trade show exhibits, always maintain the right quality. This builds a strong brand identity for your business.

Don’t deal with the wrong business

Finally, if you are planning to work with a business that will help you manage everything at the trade show, make sure you deal with an authentic business. Businesses like OvernightDisplays.com and a number of others are easily reachable on the internet. Deal with such an authentic service provider for the best results at the most reasonable service charges.

You brand it ... we make it!

Man ... we have been busy. You guys have been sending us so many great projects for some great events.
As you may have noticed, we have been adding new items like:

Our new flying flags - this option is good for branding a business or even from the outside.

Econo Retractable Stands and our Gold Step Retractable Banner stands.

They both will stand out wheter you want to use them to brand an event or if you would like to showcase your company at a tradeshow or expo. They are both portable options that come with carrying cases.

When you want to stand out pick the correct stand for you needs.

If you are not sure about the foot traffic or how big the area you are getting will be, give us a call at (855) 903-2500 and we can help you with picking the correct signage for you event.

Until next time ...

OvernightDisplays.com

There’s no business like tradeshow business … proven tips to make you succeed!

Tradeshows are often one of the best places to promote your business and products, provided it deals with industries and products that match with your particular line of business. To make the most of a tradeshow, you must plan your promotional requirements well ahead and have everything ready before time.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show, current trends, availability and how long it will take to get your supplies. Look at various options, banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. Do not forget to think about what your booth area will be at and look like. Do you need a booth, table and table skirt … adding and thinking about these things ahead of time to give a great first impression.

Banner stand designs

To make the most of banner stands in a tradeshow, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out. If you do not have a graphic designer you can always higher one pretty affordably from sites like, odesk.com.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the tradeshow, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Look for reliable and quality banner stand sellers, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Advertising: Options ... Results ... and Success

Starting a business is a scary venture, but it can also be exciting. There are so many ways that you can make your storefront or business successful.         

If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …

Options

Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.

Getting results

Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails.    

Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!

The banner stands in particular

Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.

Check out our weekly specials to see what is available or give us a call!

~Overnight Displays

Trade show ... Conference ... Job Fair ... Oh my!

Trade shows and conferences are great place to display your product or company to your key audience. Some people find it hard or challenging to stand in the same venue or event as their competitors. Using creative ideas to draw prospects to the booth or area at your tradeshow. Your ideas are should be very catchy to attract many individuals to your booth. The banner stands or display should also be eye-catching. This way you will be able to stand out from your competition and promote your products highly in the trade show, conference or job fair (if you are a recruiter). Here are creative ways you can make your booth stand out.

Offer snacks and branded giveaways bring people to your booth …

Getting people to approach your booth is not an easy task, if you have a sales team they can bring people to your booth but if you are small team you should bring other methods of getting people to come see you. Candy is a good way to get people to come to you, it gives you a chance to talk to them while they are reaching in for a quick bite. Snacks and food attract numerous participants and allow you to introduce your products to them. Consider offering branded packaging that has your logo and information, this can be done with peanuts, pretzels and water. By investing in branded items, you are creating a walking display advertisement for your company while they are walking the rest of the event.

Stand out by wearing your company’s branded uniform …

Increase the visibility of your booth by providing your team with coordinating clothing options (uniform). The helps create an image of a cohesive team. On dress shirts or collared polo shirts, you can highlight your company slogan or logo. Such customized attires will help the clients remember your company even after the show. In additional make sure that your uniform coordinates with the products that you are offering.

Banded display banner or sign …

Another highly creative way is displaying the products you offer clearly with banner stands. You can hang them on your booth, put them above it, or place them strategically around it. Placing them above the booth will make your business highly visible. Most of the companies concentrate too much on their booth and around it, but they forget the space above it. You can also consider hanging moving objects, lights, flashing signs among others to improve on your visibility.

Make your booth interactive …

Lastly, make your booth interactive. This will help the participants break the monotony of viewing numerous booths. Stand out, this is your chance to shine amongst your competitors. Use a tablet, TV or video or even a spin wheel for giveaways this will attract many of the participants. Getting interactive will make potential clients feel more connected to your business. In addition, they will be able to absorb in your product information displayed on your banners around the booth. The goal here is to make your products know even long after the show.

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Static Cling

Clings and vinyl graphics are not just used in store fronts they are used all over the place. They are a nice addition to your display arsenal. Clings are a quick hanging display or advertisement to for your brand and event. They are a low maintenance display, and the best part of it they are disposable … store them in a dry place with paper in between each of the clings. When you need to use them again pull them out and affix them where you need to set up for your next function.

Below is a short list of ways to use the clings:

• ·         Use clings to put your logos on carpet or concrete. Use this option as an added advertisement to your event. Do you have a long entrance to your event? Use them as a directional to get people to the areas that you need. This way is also a nice way to keep your brand in front of them … literally.
• 
  
• ·         While on the topic of a directional, affix it to the front of your already printed signs if you have to use your signs in multiple venues use the clings as your directional. Make a series of arrows or room changes with the cling and the static will keep it on your printed display.
• 
  
• ·         Clings can create some privacy and help you advertise your store front. Use a perforated window cling that serves as a one way directional look out. It will create a little bit of shade and in your windows.

·         Clings can be used in your home as well. Create a cling for a birthday party, baby shower or as a decoration.

·         Need to get your vendors recognized, print a cling.

Window or display clings can help your image at an event. Call us for a quote (855) 903-2500.

~OvernightDisplays.com

Which one is better … vinyl or fabric?

A question that we often get is which one is better or which one should I pick for this job or for that for this project.

The two most popular types of materials for printing and displays is vinyl and fabric. There are variations that separate the two. When it comes to vinyl it comes in weights from 9 ounces to 22 ounces for printing and signage. Fabric banners however are made in mostly a synthetic cloth, polyester or nylon.

I would suggest using vinyl for outside use, it is durable and easy to install or hang up. Fabric on the other hand is better for inside. There are, this is not only where these two materials cannot cross over into other uses, like for the use of feathers for outside or canopies, they would be made out of a nylon.

Pros and cons of each of vinyl and fabric … when not stored correctly … vinyl wrinkles and bends and folds. Fabric and cloth also wrinkles but it is much easier to steam out with a portable steamer or by gravity if it is on a tension display. Fabric if not printed on the right format or weight will be transparent when displayed in front of a window or with too much lighting … make sure you know where you are display your stands. Vinyl banners can have dirt and smudges wiped off to where, you cannot really do that for cloth unless you dry clean it.

When considering a job for vinyl and for fabric or cloth displays or banners, ask yourself … where are you going to be displaying this and how you are going to be storing it. Both hold endless possibilities for use and for great looks for your business, trade show or conference. Put your best look forward and display yourself professionally with a great display or sign!

~Overnight Displays

Upgrades Coming

I once heard a very wise public speaker say to “Upgrade, Upgrade, Upgrade” well, we have been doing just that. We have gotten new toys, new products and a new Facebook Page (check it out!).

We have been trying to put our best foot forward and make 2015 the best year yet! One of the new toys that we recently have gotten a chance to play with and finally get it delivered is the VuTek Hybrid printer. We are ecstatic of its possibilities and the way that we are going to be able to upgrade the jobs that we do for you.

We cannot wait for you to check out our new machine, we will be posting updates on it and hopefully be adding a video of it in action!

And in case you missed it this week, check this out! VIDEO.

Tell a story with your branding

Telling a story is important to any company. There are so many ways that can be used to tell this story, display stands, banners, printed handouts, invitations and products. But when choosing the way to tell your story, thinking of the ways to display the brand and making it go from “cool” to “wow” is the factor many of us are looking for.

When setting up for a trade show or conference you want to have your brand is being shown properly so your prospects and clients know that you are there.

1.       Match … matching your materials is one of the most important steps to having brand recognition.

a.       Logos

b.      Colors

c.       Themes

d.      Wording

e.      Information

2.       Readability … make your collateral readable on every platform that you choose to display it on. If it is a direction banner, you want to make sure that it stands out in a crowd so your clients know where you want them to be. While placement of the display stands is important functionality of your logo and text. If they are too low or not big enough your message and branding can be lost.

3.       Stand out … stand out in the crowd, with your design. Make your event collateral dynamic, and this goes for all aspects of your trade show, conference or private event. Think about how you would like your event to look and the feeling you want your clients or customers to feel when coming up to your booth or event.

4.       Printer … talk to us about your event expectations and what you are visually trying to do. From display stands to pop up displays or even outside signage we a can help you make your event a success.

Having a great event or great display of your brand is important. Leaving a great impression with your clients and potential clients is also important to the success of your event. Remember all of the places that you can display your brand and where you ca use your display stands and signage.

Here is to a successful 2015 and a great trade show, convention, event and fair!

~Overnight Displays