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Overnight Displays Blog

OvernightDisplays.com
Display Your Sign Of Success !!!!

Monday, January 11, 2016

Snap Frames

Don't miss one of our featured products EZ Wave Snap Tube Displays in stock! These are stretch fabric displays that have a great look and are EZ to use!

Come check them out. They are a great way to display your brand or products.

Snap Tube displays are easy to assemble as they do not require the use of tools and they do not require that you be a body builder to lug them around!

There are a few layouts that will make your event a smashing success they come in single sided printing or double sided. We carry a few different arrangements, straight, arched, S-shaped and curved.

In most cases we can have these displays printed and delivered to you in a few days after the artwork has been approved.

Stop by and check them out before they are sold out!

~Overnight Displays

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Monday, August 10, 2015

Inflate your business

Creating a solid plan to get customers to notice you takes more than just one part of a marketing plan. Create a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?


  • Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
  • Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
  • Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
  • Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.
Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

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Monday, June 22, 2015

Budgeting for your next project

Budgeting is stressful ... anywhere.

When planning an event making sure that all i's are dotted and all t's are crossed is easier said than done.

Start off with what is your event's goal?

  • Brand awareness
  • Product launch
  • Selling something
Once you figure out why you are having your event, plan how the goals are going to get hit. 
  • How are you going to promote the brand?
    • Supporting signage
    • Handing out flyers
    • Have brand ambassadors talking to prospects
  • What are you going to launch?
    • Do you have a product to show
    • Scheduling a demo of the product
    • Giving out samples?
      • How much do the samples cost in comparison to the full product?
  • What is being sold?
    • How are you going to sell it?
    • What is going to be giving in return?
    • Do you have contracts, receipts, or a way to follow up with leads?
By finding your goal, then how to hit it, sitting down and planning what you need to spend to make it profitable. Planning out how you are going to get people there, and how much you are going to invest to make these things help. 

Create a Marketing Plan, include everything you are going to do. Don't overwhelm yourself by holding all for the tasks for you, delegate tasks out to your team. Once the Marketing Plan is complete, add up all of the costs to get people in the door, all off the costs to get your prospects enthralled with your event and brand. Make sure to calculate the costs of room rentals, printing materials (signage, banners, booths, step and repeats), social costs, staff hours and travel. 

All of these small things add up to the cost of an event, being prepared will help your event run smoothly. 

Good luck! 
~OvernightDisplays.com


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