Pump up your business

Creating buzz for a business or an event means that a solid plan to get customers to take notice. What can be done to make the event or business stand out takes more than just one part of a marketing plan. It takes a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

• Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
• Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
• Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
• Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.

Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

Display Spending

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

A working strategy

Attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget.

What Can I Do?
Clean out your storage room.  If you have used product find out if deductions are available, or if the remaining inventory can be sold at a discount at future shows or events to help reduce your inventory tax.
Going with a trade show booth rental will not only save you money now, it will give you more time to solidify the image your company wants to project to the public in the future.  See for yourself what type of display works best for your marketing message before you purchase a brand new booth.
Think about what kind of marketing materials like brochures and tri-folds you’ll need.  Don’t go overboard, remember to leave some of the budget open for upcoming promotions or new products to be introduced or featured.  Select appropriate promotional giveaway items to boost your marketing message or product exposure.
Be open to different travel options like car or van rentals, or taking the train.  You can usually find cheaper deals and travel packages if you start planning your trade show schedule at least six months in advance, and make your reservations several weeks prior to the event.

Stay On Track for Success!
Your strategy for applying these suggestions will depend on your individual business circumstances and accounting methods.  Get creative, and you can plan your event on a manageable budget without missing out on attending and benefiting from the right trade show for you.  Make the most of the tools available to keep costs down, stand out from the crowd and get the most from your trade show experience.

Where Do I Look First?
Focus on targeting any remaining monies allocated for marketing activities that will expire at the end of the year.  Make sure to take advantage of the deals available, as many vendors will offer sales and promotions on trade show displays and accessories to clear up their inventories.

Holiday Magic

The holidays are rapidly approaching, have you started planning your holiday promotions yet?

Go through your checklist, of everything you need when getting the promotion ready:

• Item
• Branding
• Deal
• Flyers
• Ads
• Signage

These all seem simple but make sure that you check all the boxes and you have everything ready ... for a successful promotion. 

~OvernightDisplays.com

Business ... business ... business

Any business venture is scary, but it can also be exciting. There are so many ways that you can make your storefront or business successful. Make sure you are ready for this journey as it will seem daunting at first.          

If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …

Options

Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.

Getting results

Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails.    

Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!

The banner stands in particular

Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.

Check out our weekly specials to see what is available or give us a call!

~Overnight Displays

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

Promotions with style

Planning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:

Who do you need to reach ...
How are you going to reach them ...
What is your budget to reach them ...
How many methods will you use to reach them ...
What is your goal?

Once you get the who's and what's figured out, it is time to figure out a full campaign.

Plan out your emails, mailers, flyer's and signs to get your promotion started right.

Make sure you proof, check for correct website, address and phone numbers.

And good luck on your next promotion!

OvernightDisplays.com

Buy a stand and get the graphic free?!

Don't miss the chance to save with this awesome deal!

Right now if you choose one of the selected banner stands you will recieve the graphic print for free!

Find out which banner will work best for your needs, we have many options to choose from to get your event branded and you promoting yourself in no time! 

Inflate your business

Creating a solid plan to get customers to notice you takes more than just one part of a marketing plan. Create a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

• Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
• Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
• Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
• Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.

Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

What do you need ... we can help you

If you have not checked out what we have going on at OvernightDisplays.com, you should go check it out. We have expanded our inventory, including more pull-up retractable banners, snap-tube displays ... even including double-sided versions.

While you are planning for your next event, stop by and check out how we can help you!

Once we get your approval on the artwork we can typically turn your order in 2-3 days, we even offer express orders for those last minute needs.

If you need help sourcing an item, give us a call we have in many cases been able to locate the item you need to round out your next event!

One of our experienced customer service representatives can help you with your needs, give us a call at (855) 903-2500 next time you need signage or displays for your next trade show, expo or event.

~OvernightDisplays.com

Budgeting for your next project

Budgeting is stressful ... anywhere.

When planning an event making sure that all i's are dotted and all t's are crossed is easier said than done.

Start off with what is your event's goal?

• Brand awareness
• Product launch
• Selling something

Once you figure out why you are having your event, plan how the goals are going to get hit. 

• How are you going to promote the brand?
• Supporting signage
• Handing out flyers
• Have brand ambassadors talking to prospects
• What are you going to launch?
• Do you have a product to show
• Scheduling a demo of the product
• Giving out samples?
• How much do the samples cost in comparison to the full product?
• What is being sold?
• How are you going to sell it?
• What is going to be giving in return?
• Do you have contracts, receipts, or a way to follow up with leads?

By finding your goal, then how to hit it, sitting down and planning what you need to spend to make it profitable. Planning out how you are going to get people there, and how much you are going to invest to make these things help. 

Create a Marketing Plan, include everything you are going to do. Don't overwhelm yourself by holding all for the tasks for you, delegate tasks out to your team. Once the Marketing Plan is complete, add up all of the costs to get people in the door, all off the costs to get your prospects enthralled with your event and brand. Make sure to calculate the costs of room rentals, printing materials (signage, banners, booths, step and repeats), social costs, staff hours and travel. 

All of these small things add up to the cost of an event, being prepared will help your event run smoothly. 

Good luck! 

~OvernightDisplays.com

Where should you be displaying

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Expo Prep

You maybe getting ready for your next trade show or expo ... but are you really ready?

Have you thought about your presentation? Have you run through what you are going to have to support your next presentation to your prospects?

It seems easy but make a checklist and check it twice. Before you pack your suitcase make sure you have all of the items you need to make a great presentation for your company.

Did you order sufficient amount of branded promotional items to get you to the end of the expo? What are you going to do to attract people to your table or booth? What is going to make them go "OHHH, I need to talk to them!" First start with building the booth you are standing at. Brand it to your product, colors, logos, photos all matching your message.

Not only do you wan to have the correct amount of promotional items you also have to have the right amount of hand outs to give them, either flyers, brochures or pamphlets giving the prospects the information needed to take back with them.

Prepare the right signage, Do you know if you have room for a 8ft, 10 foot or multiple EZ Snap or Pop up displays? When putting your display booth together make sure that it is bright, catching and getting the message out there.

Are you going to use a table, a skirted table or a branded podium. There are so many options out there to set up the most function booth possible for your trade show or expo.

Give us a call or email us so we can set you up with the correct set up for a successful show.

OvernightDisplays.com

Fundraiser Success!

Fundraising can help your cause, but what are things that you need to keep in mind before holding your event?

You need to find a great location that can hold enough people and central enough for you to attract people. Once you find the location try to find enough coverage to get people there and supporting your event.

What do you need once you are at the event?
Well you will need a fair amount of tables and a few branded canopies. Having them branded to your event, company will be a sure way to make people remember you, and know that you mean business.

Make sue that there is plenty of shade, plenty to do and plenty to a leave people entertained.

When setting up the event, have a flyer ready, advertising the cause that you are promoting. You should also create an e-event place use Facebook and Eventbrite. You also want to reach out to your local news and radio stations to see if they can help you get the word out about your event. Depending on the local activities and news, they may offer to do a broadcast there, which would give you a fair amount of publicity.

Writing up a plan and getting people to volunteer is a great way doing a small Barbecue, or providing snacks and drinks to get people to donate money to the event.

There are plenty of events that can be done to keep people there and entertained from table games, to carnival games, face painting or craft stations.

We wish you the best of luck at your next function, come check us out and see what we have to offer to help your next event.

~Overnight Displays

Are you going to a tradeshow or expo?

There are just somethings that we need to avoid to make a great impression for our company

Trade shows often prove to be very powerfulsuccessful events for businesses to display your product or brand. However, trade shows can be pretty expensive and require very careful planning. If you fail to plan your promotional campaigns correctly, a trade show can be a complete loss for your business.

There are several ways to make sure that your investments in a trade show go well. Let us look at a few factors that you must avoid at a trade show so that you get to enjoy the best results out of it.

Don’t miss out on creating a buzz

When you are planning on being a part of a trade show, you do not do it suddenly. You should plan on this for a considerable time before the trade show is scheduled to start.

You need to let your targeted consumers know that you will be setting up a stall and presenting trade show exhibits especially for them. For this, you need to create a buzz well in advance so that your targeted customers know where and when to find you.

Don’t target consumers who may not be interested in your business

Do not choose a trade show or plan your promotional campaigns in such a way that you target the wrong audience. Targeting the wrong people will not show you the interest or success that you may expect from the trade show.

Don’t overspend

Always have a logical budget planned for the trade show. Do enough analysis to understand what sales you expect from the trade show and how many customers you are likely to acquire. Plan your spend accordingly so that do not end up overspending on the trade show.

Don’t overlook quality

Whatever you plan for the trade show, never compromise on the quality in order to fit everything within the budget you have come up with. Be it the banners, the brochures, flyers, the stall or the trade show exhibits, always maintain the right quality. This builds a strong brand identity for your business.

Don’t deal with the wrong business

Finally, if you are planning to work with a business that will help you manage everything at the trade show, make sure you deal with an authentic business. Businesses like OvernightDisplays.com and a number of others are easily reachable on the internet. Deal with such an authentic service provider for the best results at the most reasonable service charges.

We can hardly believe it … May is here already

This week we wanted to give you an update on what we been up to. As you have noticed we have added a few items and we have also been putting others on sale for you.

For the month of May we are going to have table throws on sale … check them out! We have various sizes and able to print whatever you need on them. They are a great way to gain exposure or adding a special something to your next event.

As for new items, we have our GoldPad retractable pull-ups. They are a great way to direct people where you need them to be or a way to brand your business and display your product. These are already been in high demand. We can get these out to you as soon as the next business day as needed. Go check them out!

Lastly, we have increased our inventory of outdoor flags and banner stands. These are a great way to increase exposure outside and a way fully brand a venue or event.

Don’t hesitate to give us a call to check availability and lead times on the items that you need.

~Overnight Displays.com

Advertising: Options ... Results ... and Success

Starting a business is a scary venture, but it can also be exciting. There are so many ways that you can make your storefront or business successful.         

If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …

Options

Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.

Getting results

Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails.    

Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!

The banner stands in particular

Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.

Check out our weekly specials to see what is available or give us a call!

~Overnight Displays