Pump up your business

Creating buzz for a business or an event means that a solid plan to get customers to take notice. What can be done to make the event or business stand out takes more than just one part of a marketing plan. It takes a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

• Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
• Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
• Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
• Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.

Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

5 Ways to show off a little

Displaying yourself with an awesome arsenal of displays.

When is the last time you spruced up your sign or display inventory?

1. Make sure that your branding matches your current theme or messaging.

2. Do you have enough room or enough signs for the space that you need?

3. Check for wear and rips on your signs.

4. Look for older or mis-matched signs and start weeding those out.

5. Update your look!

Upgrade your look and feel a simple sprucing up can make people excited to see what you are offering and what you have been up to.

Give us a call so we can help you with all of your trade show or expo needs.

Promotions with style

Planning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:

Who do you need to reach ...
How are you going to reach them ...
What is your budget to reach them ...
How many methods will you use to reach them ...
What is your goal?

Once you get the who's and what's figured out, it is time to figure out a full campaign.

Plan out your emails, mailers, flyer's and signs to get your promotion started right.

Make sure you proof, check for correct website, address and phone numbers.

And good luck on your next promotion!

OvernightDisplays.com

Retail ... all about it

We have been adding a ton of new items to the site. Our newest are our Retail displays, they are customizable and affordable.

With these displays you are able to add acrylic holders to the sides to hold your supportive marketing materials. By ordering these you are able to give a seamless unit that is a dedicated marketing piece to make your product shine.

Decorate your sales floor with information that you need in your clients hands ... give us a call to get these ordered and in your hands to advertise your products and services.

OvernightDisplays.com

Inflate your business

Creating a solid plan to get customers to notice you takes more than just one part of a marketing plan. Create a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

• Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
• Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
• Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
• Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.

Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com