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Overnight Displays Blog

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Monday, December 28, 2015

Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

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Monday, November 30, 2015

Holiday Magic

The holidays are rapidly approaching, have you started planning your holiday promotions yet?

Go through your checklist, of everything you need when getting the promotion ready:


  • Item
  • Branding
  • Deal
  • Flyers
  • Ads
  • Signage
These all seem simple but make sure that you check all the boxes and you have everything ready ... for a successful promotion. 

~OvernightDisplays.com

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Monday, September 21, 2015

Promotions with style

Planning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:

Who do you need to reach ...
How are you going to reach them ...
What is your budget to reach them ...
How many methods will you use to reach them ...
What is your goal?

Once you get the who's and what's figured out, it is time to figure out a full campaign.

Plan out your emails, mailers, flyer's and signs to get your promotion started right.

Make sure you proof, check for correct website, address and phone numbers.

And good luck on your next promotion!

OvernightDisplays.com

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