Show yourself

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Holiday Magic

The holidays are rapidly approaching, have you started planning your holiday promotions yet?

Go through your checklist, of everything you need when getting the promotion ready:

• Item
• Branding
• Deal
• Flyers
• Ads
• Signage

These all seem simple but make sure that you check all the boxes and you have everything ready ... for a successful promotion. 

~OvernightDisplays.com

Fundraiser Success!

Fundraising can help your cause, but what are things that you need to keep in mind before holding your event?

You need to find a great location that can hold enough people and central enough for you to attract people. Once you find the location try to find enough coverage to get people there and supporting your event.

What do you need once you are at the event?
Well you will need a fair amount of tables and a few branded canopies. Having them branded to your event, company will be a sure way to make people remember you, and know that you mean business.

Make sue that there is plenty of shade, plenty to do and plenty to a leave people entertained.

When setting up the event, have a flyer ready, advertising the cause that you are promoting. You should also create an e-event place use Facebook and Eventbrite. You also want to reach out to your local news and radio stations to see if they can help you get the word out about your event. Depending on the local activities and news, they may offer to do a broadcast there, which would give you a fair amount of publicity.

Writing up a plan and getting people to volunteer is a great way doing a small Barbecue, or providing snacks and drinks to get people to donate money to the event.

There are plenty of events that can be done to keep people there and entertained from table games, to carnival games, face painting or craft stations.

We wish you the best of luck at your next function, come check us out and see what we have to offer to help your next event.

~Overnight Displays

We can hardly believe it … May is here already

This week we wanted to give you an update on what we been up to. As you have noticed we have added a few items and we have also been putting others on sale for you.

For the month of May we are going to have table throws on sale … check them out! We have various sizes and able to print whatever you need on them. They are a great way to gain exposure or adding a special something to your next event.

As for new items, we have our GoldPad retractable pull-ups. They are a great way to direct people where you need them to be or a way to brand your business and display your product. These are already been in high demand. We can get these out to you as soon as the next business day as needed. Go check them out!

Lastly, we have increased our inventory of outdoor flags and banner stands. These are a great way to increase exposure outside and a way fully brand a venue or event.

Don’t hesitate to give us a call to check availability and lead times on the items that you need.

~Overnight Displays.com

Trade show ... Conference ... Job Fair ... Oh my!

Trade shows and conferences are great place to display your product or company to your key audience. Some people find it hard or challenging to stand in the same venue or event as their competitors. Using creative ideas to draw prospects to the booth or area at your tradeshow. Your ideas are should be very catchy to attract many individuals to your booth. The banner stands or display should also be eye-catching. This way you will be able to stand out from your competition and promote your products highly in the trade show, conference or job fair (if you are a recruiter). Here are creative ways you can make your booth stand out.

Offer snacks and branded giveaways bring people to your booth …

Getting people to approach your booth is not an easy task, if you have a sales team they can bring people to your booth but if you are small team you should bring other methods of getting people to come see you. Candy is a good way to get people to come to you, it gives you a chance to talk to them while they are reaching in for a quick bite. Snacks and food attract numerous participants and allow you to introduce your products to them. Consider offering branded packaging that has your logo and information, this can be done with peanuts, pretzels and water. By investing in branded items, you are creating a walking display advertisement for your company while they are walking the rest of the event.

Stand out by wearing your company’s branded uniform …

Increase the visibility of your booth by providing your team with coordinating clothing options (uniform). The helps create an image of a cohesive team. On dress shirts or collared polo shirts, you can highlight your company slogan or logo. Such customized attires will help the clients remember your company even after the show. In additional make sure that your uniform coordinates with the products that you are offering.

Banded display banner or sign …

Another highly creative way is displaying the products you offer clearly with banner stands. You can hang them on your booth, put them above it, or place them strategically around it. Placing them above the booth will make your business highly visible. Most of the companies concentrate too much on their booth and around it, but they forget the space above it. You can also consider hanging moving objects, lights, flashing signs among others to improve on your visibility.

Make your booth interactive …

Lastly, make your booth interactive. This will help the participants break the monotony of viewing numerous booths. Stand out, this is your chance to shine amongst your competitors. Use a tablet, TV or video or even a spin wheel for giveaways this will attract many of the participants. Getting interactive will make potential clients feel more connected to your business. In addition, they will be able to absorb in your product information displayed on your banners around the booth. The goal here is to make your products know even long after the show.

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Signage in small spaces

Looking at a shop space that isn’t large is not a bad thing or hard to decorate. There are plenty of ways to get branding across without going crazy. This is a problem many retailers and shop owners face when trying to display their products or services. Trying to maximize space is not an easy task especially trying to get the most out of the area that you have available.

When you are looking at what to paint the inner walls to stick with neutral colors and use your signage and displays as your pops of color. Painting one wall with a right color makes for a bright positive space. This will give the appearance of a larger space. The use of mirrors gives the space a bigger feel, don’t forget when using mirrors you still have an opportunity to brand it to your products and services by using vinyl stickers.

When looking for signage for the rest of your retail shop, we recommend signage that can easily be placed near a wall that won’t stop foot traffic or injure anyone one by being in the way. There are plenty of compact pieces that you can choose that you can use for pops of color and help with your branding.

Placing retractable pull-ups are another great options to direct people where they should be going. You can use them for schedules, announcements or as a decorative branding item.

Utilizing high ceiling by choosing to use hanging banners or hanging displays. There are a ton of options, hanging stretch fabric versions or vinyl and fabric banners.

Give us a call we can create a custom quote for your retail, restaurant or event.

~Overnight Displays