Pump up your business

Creating buzz for a business or an event means that a solid plan to get customers to take notice. What can be done to make the event or business stand out takes more than just one part of a marketing plan. It takes a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?

• Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
• Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
• Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
• Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.

Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

5 Ways to show off a little

Displaying yourself with an awesome arsenal of displays.

When is the last time you spruced up your sign or display inventory?

1. Make sure that your branding matches your current theme or messaging.

2. Do you have enough room or enough signs for the space that you need?

3. Check for wear and rips on your signs.

4. Look for older or mis-matched signs and start weeding those out.

5. Update your look!

Upgrade your look and feel a simple sprucing up can make people excited to see what you are offering and what you have been up to.

Give us a call so we can help you with all of your trade show or expo needs.

Promotions with style

Planning your next promotion does not need to be annoying or taxing. Starting your next promotion just needs a solid game plan:

Who do you need to reach ...
How are you going to reach them ...
What is your budget to reach them ...
How many methods will you use to reach them ...
What is your goal?

Once you get the who's and what's figured out, it is time to figure out a full campaign.

Plan out your emails, mailers, flyer's and signs to get your promotion started right.

Make sure you proof, check for correct website, address and phone numbers.

And good luck on your next promotion!

OvernightDisplays.com

Thank you ... another successful event

Recently I had to throw together an event with a few weeks notice.

I say throw together, because the person that was working on the event was not able to finish the job. So I stepped in and started planning the space. The space that we were using was a huge venue with multiple rooms and various points of entry. It was my job to figure out how to get all of the attendees to and from the spots that they needed to be in a way that was organized and not confusing.

Opting for various directional signs, utilizing x-back pop-ups, retractable banners and a few curved booths, I was able to organize a successful event and several mini event during the week!

Thank You! Overnight Displays, you quality and professional team helped make our event shine!

Tonia M. - Las Vegas

Advertising: Options ... Results ... and Success

Starting a business is a scary venture, but it can also be exciting. There are so many ways that you can make your storefront or business successful.         

If you are in a small town, big trade show or a small conference, let people know who you are and what you are about …

Options

Where can you find a lot of customers every day? Check your options. You can display yourself by promoting online. If you are looking for something more offline – like banner stands, leaflet distribution and flyers. Advertising in the local newspaper was also something that I could consider. Give each option a fair chance, find the best option for you or use a few at a time and find the best formula that works for your business.

Getting results

Results do not happen overnight, however over time and persistence you will start to notice a difference. Personally, I like to work in three’s online, printed and emails.    

Getting a good response and start getting happy customers in your doors or to your shop is the goal … keeping them happy and spreading the word about you is even better!

The banner stands in particular

Throw up some affordable and nice looking retractable pull-ups. Use it to display your specials, product or your branding. Add some deals and packages, and even the option to buy in bulk and get higher discounts.

Check out our weekly specials to see what is available or give us a call!

~Overnight Displays