A working strategy

Attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you make the most out of your marketing budget.

What Can I Do?
Clean out your storage room.  If you have used product find out if deductions are available, or if the remaining inventory can be sold at a discount at future shows or events to help reduce your inventory tax.
Going with a trade show booth rental will not only save you money now, it will give you more time to solidify the image your company wants to project to the public in the future.  See for yourself what type of display works best for your marketing message before you purchase a brand new booth.
Think about what kind of marketing materials like brochures and tri-folds you’ll need.  Don’t go overboard, remember to leave some of the budget open for upcoming promotions or new products to be introduced or featured.  Select appropriate promotional giveaway items to boost your marketing message or product exposure.
Be open to different travel options like car or van rentals, or taking the train.  You can usually find cheaper deals and travel packages if you start planning your trade show schedule at least six months in advance, and make your reservations several weeks prior to the event.

Stay On Track for Success!
Your strategy for applying these suggestions will depend on your individual business circumstances and accounting methods.  Get creative, and you can plan your event on a manageable budget without missing out on attending and benefiting from the right trade show for you.  Make the most of the tools available to keep costs down, stand out from the crowd and get the most from your trade show experience.

Where Do I Look First?
Focus on targeting any remaining monies allocated for marketing activities that will expire at the end of the year.  Make sure to take advantage of the deals available, as many vendors will offer sales and promotions on trade show displays and accessories to clear up their inventories.

Banners, Displays and Flags

Are you stocked up for the last quarter of the year?

Making sure that you have enough signage and displays for the last quarter is important.

Pop-up banners make for affordable and a quick solution for any display need, if you need something a little bigger and a little bit more in charge looking at our EZ Tube displays.

The Ex Tube Display can be used for so many events. They can be used as a step and repeat, a way to display your company information at an expo or trade show, use it to display your company moto and FAQs at a job fair.

Hanging Banners are another option to decorate a space and really make a space yours with your branded information. Or pull your company message throughout a whole building.

Whatever the occasion or need, we here at Overnight Displays are equipped to make your event successful, give us a call.

Retail Displays

Check out our new retail displays!

This displays offer a full 360 degree viewing area to display your brand or product.

You can also connect and use the document holders to give more information on what you need to advertise.

We offer a quick turn around on this product to help you get your next event, updated and looking great. Use this to advertise your services at your next trade show or on your retail floor.

Call us to help you get this order set up and get this great looking display in your hands!

What do you need ... we can help you

If you have not checked out what we have going on at OvernightDisplays.com, you should go check it out. We have expanded our inventory, including more pull-up retractable banners, snap-tube displays ... even including double-sided versions.

While you are planning for your next event, stop by and check out how we can help you!

Once we get your approval on the artwork we can typically turn your order in 2-3 days, we even offer express orders for those last minute needs.

If you need help sourcing an item, give us a call we have in many cases been able to locate the item you need to round out your next event!

One of our experienced customer service representatives can help you with your needs, give us a call at (855) 903-2500 next time you need signage or displays for your next trade show, expo or event.

~OvernightDisplays.com

Where should you be displaying

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs

To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

We can hardly believe it … May is here already

This week we wanted to give you an update on what we been up to. As you have noticed we have added a few items and we have also been putting others on sale for you.

For the month of May we are going to have table throws on sale … check them out! We have various sizes and able to print whatever you need on them. They are a great way to gain exposure or adding a special something to your next event.

As for new items, we have our GoldPad retractable pull-ups. They are a great way to direct people where you need them to be or a way to brand your business and display your product. These are already been in high demand. We can get these out to you as soon as the next business day as needed. Go check them out!

Lastly, we have increased our inventory of outdoor flags and banner stands. These are a great way to increase exposure outside and a way fully brand a venue or event.

Don’t hesitate to give us a call to check availability and lead times on the items that you need.

~Overnight Displays.com

There’s no business like tradeshow business … proven tips to make you succeed!

Tradeshows are often one of the best places to promote your business and products, provided it deals with industries and products that match with your particular line of business. To make the most of a tradeshow, you must plan your promotional requirements well ahead and have everything ready before time.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show, current trends, availability and how long it will take to get your supplies. Look at various options, banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. Do not forget to think about what your booth area will be at and look like. Do you need a booth, table and table skirt … adding and thinking about these things ahead of time to give a great first impression.

Banner stand designs

To make the most of banner stands in a tradeshow, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out. If you do not have a graphic designer you can always higher one pretty affordably from sites like, odesk.com.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the tradeshow, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Look for reliable and quality banner stand sellers, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!