Attention Getter

Do you need some extra attention at your next event or something to drive a little more traffic?

What type of display are you currently using to advertise your business?

You know that you can get the inflatable tube guy ... but there are so many more things that you can add to your arsenal. Get a custom printed arch with your logo, graphic, slogan or add your sponsors or vendors to acknowledge them at your next event.

Beyond the arches and inflatable tube guys, you can also use product replicas to mark your outdoor food or beverage areas with a giant bag of chips or a giant inflatable beer to mark your bar. Also, look at custom canopies and table cloths to completely brand your business inside an out.

These outdoor displays are great for BBQ's, fundraisers, races or even fairs. Get your business noticed and drive foot traffic to where you need it ... to you! Getting you customers is what is important and we want to help.

~OvernightDisplays.com

Make it Snappy

In case you have missed it we have EZ Wave Snap Tube Displays in stock! These are stretch fabric displays that have a great look and are EZ to use!

Come check them out. They are a great way to display your brand or products.

Snap Tube displays are easy to assemble as they do not require the use of tools and they do not require that you be a body builder to lug them around!

There are a few layouts that will make your event a smashing success they come in single sided printing or double sided. We carry a few different arrangements, straight, arched, S-shaped and curved.

In most cases we can have these displays printed and delivered to you in a few days after the artwork has been approved.

Stop by and check them out before they are sold out!

~Overnight Displays

There’s no business like tradeshow business … proven tips to make you succeed!

Tradeshows are often one of the best places to promote your business and products, provided it deals with industries and products that match with your particular line of business. To make the most of a tradeshow, you must plan your promotional requirements well ahead and have everything ready before time.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show, current trends, availability and how long it will take to get your supplies. Look at various options, banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. Do not forget to think about what your booth area will be at and look like. Do you need a booth, table and table skirt … adding and thinking about these things ahead of time to give a great first impression.

Banner stand designs

To make the most of banner stands in a tradeshow, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out. If you do not have a graphic designer you can always higher one pretty affordably from sites like, odesk.com.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the tradeshow, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Look for reliable and quality banner stand sellers, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Thinking outside …

Spring is now in full effect in most of the country. Many people are trying to figure out how to capitalize on being outside, enjoying the great weather and how to draw customers with events outside. Hosting a company BBQ, a toy drive or a food drive ... or huge parking lot sale, take planning, consideration and follow-through.

Planning a successful outside event revolves around a few things …

A good weather forecast … prepare for hot, cold, windy … or rainy.

The hot and the cold can be remedied, however super windy and rainy makes it hard to bounce back from.

Besides the shining sun, a few things that should be taken into consideration are …

How accessible is the event? 

Is it in a parking lot, a park or even a store front?

Somethings to consider is how publicized is the event. When doing a big reveal or planning a big sale, getting exposure to what the event is essential. Have a local TV crew or radio station come down and broadcast from the location. Raffle off a prize that is worthy to come and check it out. Or if the purpose of the event is to collect or do some sort of a drive, the news crews would be great to have there for the great things that you are doing.

While people are showing up give them something to remember you by or show them how they can remember you, such as branded signs, branded flyers, canopies … something that shouts your company name … besides you.

After the event, follow up on social media, give results or what was accomplished. If there is a "next time" for the event, let people know, they now know what they missed, now they will want to be there in person experiencing it!

Exposure is important.

~Overnight Displays

Ask us how we can cover you.

Trade show ... Conference ... Job Fair ... Oh my!

Trade shows and conferences are great place to display your product or company to your key audience. Some people find it hard or challenging to stand in the same venue or event as their competitors. Using creative ideas to draw prospects to the booth or area at your tradeshow. Your ideas are should be very catchy to attract many individuals to your booth. The banner stands or display should also be eye-catching. This way you will be able to stand out from your competition and promote your products highly in the trade show, conference or job fair (if you are a recruiter). Here are creative ways you can make your booth stand out.

Offer snacks and branded giveaways bring people to your booth …

Getting people to approach your booth is not an easy task, if you have a sales team they can bring people to your booth but if you are small team you should bring other methods of getting people to come see you. Candy is a good way to get people to come to you, it gives you a chance to talk to them while they are reaching in for a quick bite. Snacks and food attract numerous participants and allow you to introduce your products to them. Consider offering branded packaging that has your logo and information, this can be done with peanuts, pretzels and water. By investing in branded items, you are creating a walking display advertisement for your company while they are walking the rest of the event.

Stand out by wearing your company’s branded uniform …

Increase the visibility of your booth by providing your team with coordinating clothing options (uniform). The helps create an image of a cohesive team. On dress shirts or collared polo shirts, you can highlight your company slogan or logo. Such customized attires will help the clients remember your company even after the show. In additional make sure that your uniform coordinates with the products that you are offering.

Banded display banner or sign …

Another highly creative way is displaying the products you offer clearly with banner stands. You can hang them on your booth, put them above it, or place them strategically around it. Placing them above the booth will make your business highly visible. Most of the companies concentrate too much on their booth and around it, but they forget the space above it. You can also consider hanging moving objects, lights, flashing signs among others to improve on your visibility.

Make your booth interactive …

Lastly, make your booth interactive. This will help the participants break the monotony of viewing numerous booths. Stand out, this is your chance to shine amongst your competitors. Use a tablet, TV or video or even a spin wheel for giveaways this will attract many of the participants. Getting interactive will make potential clients feel more connected to your business. In addition, they will be able to absorb in your product information displayed on your banners around the booth. The goal here is to make your products know even long after the show.

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Which one is better … vinyl or fabric?

A question that we often get is which one is better or which one should I pick for this job or for that for this project.

The two most popular types of materials for printing and displays is vinyl and fabric. There are variations that separate the two. When it comes to vinyl it comes in weights from 9 ounces to 22 ounces for printing and signage. Fabric banners however are made in mostly a synthetic cloth, polyester or nylon.

I would suggest using vinyl for outside use, it is durable and easy to install or hang up. Fabric on the other hand is better for inside. There are, this is not only where these two materials cannot cross over into other uses, like for the use of feathers for outside or canopies, they would be made out of a nylon.

Pros and cons of each of vinyl and fabric … when not stored correctly … vinyl wrinkles and bends and folds. Fabric and cloth also wrinkles but it is much easier to steam out with a portable steamer or by gravity if it is on a tension display. Fabric if not printed on the right format or weight will be transparent when displayed in front of a window or with too much lighting … make sure you know where you are display your stands. Vinyl banners can have dirt and smudges wiped off to where, you cannot really do that for cloth unless you dry clean it.

When considering a job for vinyl and for fabric or cloth displays or banners, ask yourself … where are you going to be displaying this and how you are going to be storing it. Both hold endless possibilities for use and for great looks for your business, trade show or conference. Put your best look forward and display yourself professionally with a great display or sign!

~Overnight Displays