There’s no business like tradeshow business … proven tips to make you succeed!

Tradeshows are often one of the best places to promote your business and products, provided it deals with industries and products that match with your particular line of business. To make the most of a tradeshow, you must plan your promotional requirements well ahead and have everything ready before time.

What works best?

The very first thing would be to do a bit of research on what works best at a trade show, current trends, availability and how long it will take to get your supplies. Look at various options, banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. Do not forget to think about what your booth area will be at and look like. Do you need a booth, table and table skirt … adding and thinking about these things ahead of time to give a great first impression.

Banner stand designs

To make the most of banner stands in a tradeshow, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out. If you do not have a graphic designer you can always higher one pretty affordably from sites like, odesk.com.

Sticking to your budget

Whether it is the banner stands or the other elements that you may want to display and distribute in the tradeshow, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands

Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Look for reliable and quality banner stand sellers, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

Thinking outside …

Spring is now in full effect in most of the country. Many people are trying to figure out how to capitalize on being outside, enjoying the great weather and how to draw customers with events outside. Hosting a company BBQ, a toy drive or a food drive ... or huge parking lot sale, take planning, consideration and follow-through.

Planning a successful outside event revolves around a few things …

A good weather forecast … prepare for hot, cold, windy … or rainy.

The hot and the cold can be remedied, however super windy and rainy makes it hard to bounce back from.

Besides the shining sun, a few things that should be taken into consideration are …

How accessible is the event? 

Is it in a parking lot, a park or even a store front?

Somethings to consider is how publicized is the event. When doing a big reveal or planning a big sale, getting exposure to what the event is essential. Have a local TV crew or radio station come down and broadcast from the location. Raffle off a prize that is worthy to come and check it out. Or if the purpose of the event is to collect or do some sort of a drive, the news crews would be great to have there for the great things that you are doing.

While people are showing up give them something to remember you by or show them how they can remember you, such as branded signs, branded flyers, canopies … something that shouts your company name … besides you.

After the event, follow up on social media, give results or what was accomplished. If there is a "next time" for the event, let people know, they now know what they missed, now they will want to be there in person experiencing it!

Exposure is important.

~Overnight Displays

Ask us how we can cover you.

Advertise this …

Planning an advertising plan is not a day of fun. Write an effective plan that figures costs, tracking, placement and follow-up.

Creating the plan is easy, just sitting down brainstorm what you want your outcome to be, more sales, product announcement, event announcement or brand awareness.

Personally when planning my plan, I make a whole system to support it from budgeting to location to support materials. For most audiences the highest visibility will be on the mobile and social formats, supported by print game plan.

1.       Social – where is your audience most active … advertise here!

2.       Print – where will you have the most visibility

a.       Are you needing displays to put in front of your store front

b.      Large format vinyl banners for the outside of your building?

c.       Foam hanging signs to hang in your business?

d.      New handouts?

e.      Postcards

f.        Posters

3.       Track – how are you going to track where your business is coming from?

a.       QR Codes?

b.      Check Out or Discount codes?

4.       How is this offer going to benefit both you and your customer?

5.       Following up with your leads … collect their data so you can contact them and turn the leads into clients!

This is just the start of what you can do to get business and a marketing plan together.

What are you currently doing that is getting you business right now?

~Overnight Displays

How much is too much?

Planning marketing materials for your event is not an easy task.

There are so many things to plan for and to do for your event. Look at the things that you want to accomplish at your event. Is the event your own? Do you have the whole space or are you sharing space with multiple companies?

Standing out is important in your event or event location.  Plan on what you want there to support you? Do you need pull up retractable to direct people to you? Do you need a booth, create a space with a pop-up booth.  The use of flooring or podiums will create a discussion place, or the use of document holders will hold your extra brochures, contracts, registration forms and flyer's. Are you opting for a table instead of a podium? Using a branded table runner or table throw completes a nice look and really hones in your marketing for your brand.

So deciding to purchase the right items for your event can be a little challenging. Just start off your planning with who your target audience is, and if you cannot convert them on the first try give them some stellar information and a great impression to take home with them.

Give us a call and we can help you display your self with high-quality and awesome looking signage.

~Overnight Displays

Signage in small spaces

Looking at a shop space that isn’t large is not a bad thing or hard to decorate. There are plenty of ways to get branding across without going crazy. This is a problem many retailers and shop owners face when trying to display their products or services. Trying to maximize space is not an easy task especially trying to get the most out of the area that you have available.

When you are looking at what to paint the inner walls to stick with neutral colors and use your signage and displays as your pops of color. Painting one wall with a right color makes for a bright positive space. This will give the appearance of a larger space. The use of mirrors gives the space a bigger feel, don’t forget when using mirrors you still have an opportunity to brand it to your products and services by using vinyl stickers.

When looking for signage for the rest of your retail shop, we recommend signage that can easily be placed near a wall that won’t stop foot traffic or injure anyone one by being in the way. There are plenty of compact pieces that you can choose that you can use for pops of color and help with your branding.

Placing retractable pull-ups are another great options to direct people where they should be going. You can use them for schedules, announcements or as a decorative branding item.

Utilizing high ceiling by choosing to use hanging banners or hanging displays. There are a ton of options, hanging stretch fabric versions or vinyl and fabric banners.

Give us a call we can create a custom quote for your retail, restaurant or event.

~Overnight Displays

Which one is better … vinyl or fabric?

A question that we often get is which one is better or which one should I pick for this job or for that for this project.

The two most popular types of materials for printing and displays is vinyl and fabric. There are variations that separate the two. When it comes to vinyl it comes in weights from 9 ounces to 22 ounces for printing and signage. Fabric banners however are made in mostly a synthetic cloth, polyester or nylon.

I would suggest using vinyl for outside use, it is durable and easy to install or hang up. Fabric on the other hand is better for inside. There are, this is not only where these two materials cannot cross over into other uses, like for the use of feathers for outside or canopies, they would be made out of a nylon.

Pros and cons of each of vinyl and fabric … when not stored correctly … vinyl wrinkles and bends and folds. Fabric and cloth also wrinkles but it is much easier to steam out with a portable steamer or by gravity if it is on a tension display. Fabric if not printed on the right format or weight will be transparent when displayed in front of a window or with too much lighting … make sure you know where you are display your stands. Vinyl banners can have dirt and smudges wiped off to where, you cannot really do that for cloth unless you dry clean it.

When considering a job for vinyl and for fabric or cloth displays or banners, ask yourself … where are you going to be displaying this and how you are going to be storing it. Both hold endless possibilities for use and for great looks for your business, trade show or conference. Put your best look forward and display yourself professionally with a great display or sign!

~Overnight Displays