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Overnight Displays Blog

OvernightDisplays.com
Display Your Sign Of Success !!!!

Monday, February 22, 2016

Pump up your business

Creating buzz for a business or an event means that a solid plan to get customers to take notice. What can be done to make the event or business stand out takes more than just one part of a marketing plan. It takes a multi-faceted plan that includes attacking all of the areas that your audience is. First do you know how to reach them? Do you know where they are hiding? Where are your competitors hitting them?
  • Social Media - create a solid plan on how to get your customers to find you on social media, targeted paid ads, a solid bio, great key words and interests. Lastly, create posts that are engaging and motivating. 
  • Website - is your website, clean, attractive and mobile friendly? If your sites, main goal is to get people to purchase off of it ... then make sure your call of actions are clear and that there are plenty of high-quality photos.
  • Advertising - There are many places you can pay to advertise, you can pay to have billboards, print ads in industry specific magazines, SEM, and paying to do mailers. 
  • Prospecting - to get clients in the door, you want to prospect to start building your business, make calls to get noticed or send targeted emails to reach your current clients, make sure that the emails are clean, clear and have a great reason to open them.
Reel them in ... the customers that is. Setting up the plan and sticking to it will bring the clients coming and new clients aware of your brand and your mission.

~OvernightDisplays.com

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Tuesday, January 19, 2016

Display Spending

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

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Monday, October 26, 2015

Planning an effective event

When planning our event, there are a series of steps that need to be taken care of to make sure that your event goes off without a hitch.

Have you thoroughly put the word out on your event?
What is it meant to do?
What is it benefiting?

When promoting your event, make sure that you put all of the even information that is pertinent to what will drive people there ... the who, what, when, where and why.

When you get people through the door and to get a ticket, what is going to keep them there and what is going to keep them wanting to interact with you and your booths.

Once you have them through the door, what is going to keep them there needs to be something to excite them. Free give-aways, auctions or raffles.

Having the proper branding is important to showcase who you are and what you want to do.

Events are a fun thing to work up to and make for a great way to get people to have a good feeling of who and what you are.

If you need help with getting the right displays for your next event give us a call!

~OvernightDisplays.com

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Tuesday, October 13, 2015

5 Ways to show off a little

Displaying yourself with an awesome arsenal of displays.

When is the last time you spruced up your sign or display inventory?

1. Make sure that your branding matches your current theme or messaging.

2. Do you have enough room or enough signs for the space that you need?

3. Check for wear and rips on your signs.

4. Look for older or mis-matched signs and start weeding those out.

5. Update your look!

Upgrade your look and feel a simple sprucing up can make people excited to see what you are offering and what you have been up to.

Give us a call so we can help you with all of your trade show or expo needs.


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Monday, October 5, 2015

Banners, Displays and Flags

Are you stocked up for the last quarter of the year?

Making sure that you have enough signage and displays for the last quarter is important.

Pop-up banners make for affordable and a quick solution for any display need, if you need something a little bigger and a little bit more in charge looking at our EZ Tube displays.

The Ex Tube Display can be used for so many events. They can be used as a step and repeat, a way to display your company information at an expo or trade show, use it to display your company moto and FAQs at a job fair.

Hanging Banners are another option to decorate a space and really make a space yours with your branded information. Or pull your company message throughout a whole building.

Whatever the occasion or need, we here at Overnight Displays are equipped to make your event successful, give us a call.

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Monday, September 7, 2015

Buy a stand and get the graphic free?!

Don't miss the chance to save with this awesome deal!

Right now if you choose one of the selected banner stands you will recieve the graphic print for free!


Find out which banner will work best for your needs, we have many options to choose from to get your event branded and you promoting yourself in no time! 

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Monday, August 17, 2015

# ... hashtag what?

When prepping for your next event, you want to make sure that you utilize all of the resources that you have to promote the event.

Come up with a plan on how to be seen before, during and after. One of the easiest and best ways is to utilize a hashtag that supports your event and goes with your brand. Start with using something that comes back to you, your event and stick with it (especially if this is an event that you do often!)

Start using it when promoting your event, build interest.

Post it on social media, pair it with pictures and branded graphics.

During the event put it on hand outs.

Post photos and videos of the event with the hashtag ... multiple times during the event.

Have your clients share their photos with your hashtag and share their excitement.

Put it on your signage! There is no better way to help others share, than to tell them what to share and where.

After the event ... post pictures, testimonials and build up for your next event.

Remember brand it consistent and they will come!

~OvernightiDisplays.com

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Monday, July 20, 2015

EZ as 1 … 2 … 3

Have you been looking for a way to add a little extra flair to your next event? Using an EZ Tube display can be used for many situations:

1.       Step and Repeat – Stretches taught giving you a clean flat surface that is quick to stand up and easy to dress up.

2.       Booth – Place 1, 2 or 3 of these displays to create the booth that you need. Using three to box in for the most coverage and the most privacy. Or simply use 1 with a skirted table to complete your branding for the next event you attend or host.

3.       Signage – By using the smaller ones you can create brilliant looking signage to spruce up any event. By printing on the durable cloth, you are able to print amazing looking colors, light to move and easy to set up signage or displays.

4.       Job Fairs – When advertising at a job fair you want a display that will increase interaction with prospective employees. You want the branding to stick out and to be vibrant while being able to display a little about what your company stands for. Display your mission statement, pictures of your business or the company benefits package.

With many ways to use the EZ Tube Displays your branding options are limitless and are sure to set your event apart from anyone else. Depending on the size of your event needs you can use one of these ideas or implement them all.

Give us a call to get your next event planned.

OvernightDisplays
(855) 903-2500



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Sunday, June 28, 2015

What do you need ... we can help you

If you have not checked out what we have going on at OvernightDisplays.com, you should go check it out. We have expanded our inventory, including more pull-up retractable banners, snap-tube displays ... even including double-sided versions.



While you are planning for your next event, stop by and check out how we can help you!

Once we get your approval on the artwork we can typically turn your order in 2-3 days, we even offer express orders for those last minute needs.

If you need help sourcing an item, give us a call we have in many cases been able to locate the item you need to round out your next event!

One of our experienced customer service representatives can help you with your needs, give us a call at (855) 903-2500 next time you need signage or displays for your next trade show, expo or event.

~OvernightDisplays.com

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Sunday, June 14, 2015

Where should you be displaying

What events are you spending your time at? What currently works the best for your business?

For some people it is sending out mailers, spending money on print ads and for others it is social media. Others well they go to where their audience is at a specialized tradeshows and expos.

What works best?
The very first thing would be to do a bit of research on what works best at a trade show in Los Angeles. Banner stands, leaflets, brochures, souvenirs, signup forms and a number of other items can be a part of your list. However, maximum priority should be given to those without which you simply cannot attract your prospective customers.

Banner stands are a must for trade shows. They not only work to advertise your business, but can easily be placed outside your stall to grab the attention of any passerby. In other words, they are bound to improve the footfall in your stall.

Banner stand designs
To make the most of banner stands in a Los Angeles trade show, you must consider the quality and design elements of the stand. The design should depict your products clearly, and at the same time have that element that draws customers to your stall. The design should match your specific business, and should also match perfectly with the color and structure of the stall you have setup.

Ideally, try to ensure that your stall and the banner stands closely match the colors used in your logo and other branding documents like the leaflets, magazines and brochures you plan to give out.

Sticking to your budget
Whether it is the banner stands or the other elements that you may want to display and distribute in the Los Angeles trade show, make sure you do not overspend. Trade shows are often good for improving your brand recall, but not always the best place to sell your products.

In other words, do not always expect that you are surely going to earn through sales in the trade show more than what you invest. You will see positive results with time, which is why you should decide on a budget before you start spending on advertisements and promotions in the trade show.

Buying banner stands
Finally, try to buy good quality banner stands for the trade show. If your budget does not permit you, do not go for a low quality option. Badly done banner stands may hamper your brand image.

Make sure you look at what works great, use multiple ways to reach your audience. Look for reliable and quality banner stand sellers in Los Angeles, like OverNightDisplays.com. Online sellers can offer you some very good deals and good discounts for good quality products!

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Sunday, May 31, 2015

Make it Snappy

In case you have missed it we have EZ Wave Snap Tube Displays in stock! These are stretch fabric displays that have a great look and are EZ to use!

Come check them out. They are a great way to display your brand or products.

Snap Tube displays are easy to assemble as they do not require the use of tools and they do not require that you be a body builder to lug them around!

There are a few layouts that will make your event a smashing success they come in single sided printing or double sided. We carry a few different arrangements, straight, arched, S-shaped and curved.

In most cases we can have these displays printed and delivered to you in a few days after the artwork has been approved.

Stop by and check them out before they are sold out!

~Overnight Displays


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Sunday, May 3, 2015

We can hardly believe it … May is here already

This week we wanted to give you an update on what we been up to. As you have noticed we have added a few items and we have also been putting others on sale for you.
For the month of May we are going to have table throws on sale … check them out! We have various sizes and able to print whatever you need on them. They are a great way to gain exposure or adding a special something to your next event.
As for new items, we have our GoldPad retractable pull-ups. They are a great way to direct people where you need them to be or a way to brand your business and display your product. These are already been in high demand. We can get these out to you as soon as the next business day as needed. Go check them out!
Lastly, we have increased our inventory of outdoor flags and banner stands. These are a great way to increase exposure outside and a way fully brand a venue or event.
Don’t hesitate to give us a call to check availability and lead times on the items that you need.

~Overnight Displays.com

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Sunday, April 26, 2015

Thank you ... another successful event

Recently I had to throw together an event with a few weeks notice.

I say throw together, because the person that was working on the event was not able to finish the job. So I stepped in and started planning the space. The space that we were using was a huge venue with multiple rooms and various points of entry. It was my job to figure out how to get all of the attendees to and from the spots that they needed to be in a way that was organized and not confusing.

Opting for various directional signs, utilizing x-back pop-ups, retractable banners and a few curved booths, I was able to organize a successful event and several mini event during the week!

Thank You! Overnight Displays, you quality and professional team helped make our event shine!

Tonia M. - Las Vegas

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